About the role

Aplyr's Quick Take

This role is about managing and optimizing the customer relationship management (CRM) processes for B2B merchants in Saudi Arabia and the UAE. You'll focus on improving conversion rates and retention through data-driven campaigns, working closely with various teams to implement strategies and oversee execution.

Good fit

Ideal candidates have several years of experience in CRM or lifecycle marketing, particularly in a B2B context. A data-driven mindset and strong collaboration skills are essential for success in this cross-functional role.

Worth noting

The position emphasizes a high degree of collaboration with external CRM agencies, which may be a shift for those used to in-house execution. The role also involves significant responsibility for data integrity and campaign performance metrics.

About Us

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in KSA, UAE and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, Amazon, IKEA, eXtra and Farfetch as well as small and medium businesses.

Tamara is Saudi’s first fintech unicorn and is backed by Sanabil Investments, SNB Capital, Checkout.com, amongst others, operating out of its headquarters in Riyadh, Saudi Arabia with other regional and global support offices.

About the role

We’re looking for a Senior CRM & Lifecycle Specialist to own and optimize the B2B merchant lifecycle across Saudi Arabia and the UAE. You will be responsible for improving conversion rates across every step of the partner journey, from new sign-ups to transacting merchants, and for driving product adoption and retention via personalized, data-driven lifecycle campaigns.

This is a highly cross-functional role that collaborates closely with the Product, Data, Content, and Performance teams. You will own CRM strategy, campaign logic, segmentation, and performance, while coordinating execution with our CRM agency.

What You’ll Do

Lifecycle Strategy: Design full-funnel lifecycle journeys to convert leads, drive adoption of Tamara’s products, and ensure merchant retention.
Funnel Optimization: Own conversion metrics across CRM stages (KYB In Progress, Qualified, Live, Transacting) and reduce drop-off at each step.
Journey Execution Oversight: Coordinate with the CRM agency to deploy journeys across the different channels and optimize performance.
Event & Data Logic: Collaborate with Product and Data teams to define and improve CRM events, and triggers.
CRM Hygiene & Integration: Maintain CRM data health and resolve issues like duplicate users, invalid events, or broken journeys if they arise.
Segmentation & Rules: Own segmentation criteria, lifecycle rules, and eligibility logic across the funnel and countries.
Testing & Reporting: Run A/B tests on messaging, frequency, and touchpoints. Define success metrics and build dashboards to monitor CRM performance.
Placement Optimization: Work with Product to introduce new CRM placements inside the Partner Portal and onboarding experience.

Technical Capabilities

Complex CRM Logic Implementation: Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.
Technical Execution: Independently manage complex workflows, event integrations, CRM system configurations, and troubleshooting when needed.
Tool Familiarity: Experience with tools such as Braze & Salesforce.
HTML Knowledge: Familiarity with HTML is a plus.

What You’ll Bring

4+ years of experience in CRM, lifecycle marketing, or marketing automation (B2B, SaaS, fintech, or marketplaces preferred).
Strong track record improving conversion rates and funnel velocity through CRM programs.
Experience managing CRM agencies.
Data-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution.
Comfort working with technical teams on events, APIs, and CRM system logic.

Performance Metrics

Success in this role will be measured by:

Funnel conversion improvements.
Reduced lifecycle drop-offs and increased velocity to first transaction.
Uplift in transaction volumes due to CRM journeys.
CRM data accuracy and reduced duplication/errors.
Volume and learnings from lifecycle experiments.

Skills & Tags

ai data product design marketing sales

Aplyr's read

Tamara is a dynamic fintech company revolutionizing consumer purchasing with BNPL solutions, attracting talent in engineering, compliance, and customer care.
Synthesized from recent postings & public sources

What's promising

•Tamara offers innovative BNPL solutions that appeal to modern consumers seeking flexible payment options.
•The company is expanding rapidly, hiring diverse roles across engineering, product management, and customer care.
•Tamara's Builders Program focuses on developing Emirati talent, showing commitment to local workforce development.

What to watch

•The BNPL market is highly competitive, with major players like Klarna and Afterpay dominating.
•Regulatory scrutiny on BNPL services is increasing, posing potential compliance challenges.
•Tamara's growth strategy heavily relies on the Middle Eastern market, which may limit global expansion.

Why Tamara

•Tamara emphasizes local talent development through its Builders Program, particularly for Emirati nationals.
•The company integrates cultural nuances into its UX design, offering tailored experiences for Arabic-speaking users.
•Tamara's focus on both voice and non-voice customer care roles highlights its commitment to comprehensive customer support.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Tamara

Tamara

tamara.co

View company

Tamara is a financial technology company that provides buy now, pay later (BNPL) solutions, enabling consumers to make purchases and pay for them in installments.