Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

We’re looking for a senior brand strategist, seasoned in combining strategic rigour with creative imagination, to join our Copenhagen studio. Our brand strategists are the connective tissue between our clients’ ambitions and our creative solutions.

We are looking for someone to join our team, who can dissect market dynamics and socio-cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform. 

If you thrive on turning complexity into clarity—and believe brands both shape and reflect culture—we’d love to meet you.

 

The role

Strategy at AKQA combines analytical rigour with creative imagination to help our clients’ businesses thrive and suceed in the market. Senior brand strategists operate across brand, campaign, and experience to develop holistic solutions that establish differentiated brand positions and bring them to life through creative activation. Collaborating closely with the our strategy leadership—and across creative, design, and technology disciplines—you will lead translation of our clients’ challenges into actionable strategies that are both strategically sound and creatively compelling. 

 

This role requires the ability to identify emerging customer expectations and market white-space with rigour, while crafting brand narratives and concepts with imagination. You’ll own the strategic direction of brand and campaign engagements—from foundational brand work through to creative activation. You will champion value-driven thinking, moving beyond conventional touchpoints to identify the moments that matter most—ensuring our combined impact is both business outcomes and creative excellence.

YOUR ROLE AND RESPONSIBILITIES

Define brand futures

• Lead the development of brand platforms, positioning, and narrative frameworks that help our clients define who they are and where they’re going
• Dissect market dynamics, customer expectations, and organisational capabilities to unearth compelling, differentiated brand positions
• Demonstrate how brands can meaningfully participate in culture—not just respond to it, but actively shape conversations, behaviours, and social dynamics
• Translate complex business challenges into clear, compelling strategic territories that establish a resilient and relevant market position
• Pioneer approaches that sit at the intersection of brand, technology, and culture

 

Develop campaign strategies

• Turn strategic insights into simple, creative concepts and campaign ideas that cut through the noise
• Develop campaign strategies and activation that are culturally resonant, creatively ambitious 
• Define audience insights, communication territories, and strategic frameworks that guide creative development
• Craft campaign briefs that inspire breakthrough creative work—balancing clarity of direction with creative freedom

• Orchestrate GTM systems and brand/campaign ecosystems across audiences, channels, formats, and timings for maximum impact

 

Collaborate on creative activation 

• Partner with creative teams to develop campaign concepts and activation ideas rooted in strategic insight
• Combine strategic insight with imaginative creativity to develop and collaborate on concept development
• Ensure creative executions ladder back to brand strategy while pushing creative boundaries
• Think across touchpoints—from big brand campaigns to digital activations, experiences, and beyond
• Evaluate and refine creative work through a strategic lens, championing ideas that are both bold and effective

 

Build the case

• Ensure brand and campaign strategies translate into measurable business value—not just creative awards