Sales & Marketing Cloud Administrator

Work Location: Hybrid Model / Kent, WA Office (3 days a week - Relocation required)

The Salesforce Marketing & Sales Cloud Administrator is the system owner responsible for the administration, configuration, optimization, and ongoing support of the company’s Salesforce ecosystem.

This role plays a critical part in scaling marketing and communication efforts by owning Salesforce Administration across Sales and Marketing Cloud for Marketing, M&A, and Recruiting teams including but not limited to overseeing vendor partners, user management, platform utilization and support, governance, reporting, campaign execution and marketing automation, hands-on development of email campaigns and automated customer journeys within Marketing Cloud.

Supporting a multi-location network of 85+ brands, this role ensures systems are reliable, scalable, compliant, and aligned with business goals including lead generation, conversion, retention, and customer experience.

This position partners closely with Marketing, Operations, IT, Analytics, Recruiting, and M&A teams to translate business needs into scalable technical solutions.

Key Responsibilities

Salesforce Platform Ownership & Administration

• Serve as the primary administrator for Sales Cloud and Marketing Cloud

• Configure and maintain system settings, permissions, user roles, and security controls

• Manage user onboarding, training, and ongoing support

• Ensure system performance, stability, and scalability

• Support system implementation plus ongoing system enhancements and post-implementation optimization

Campaign Execution, Email Marketing & Journey Automation

• Own the end-to-end development and deployment of marketing campaigns within Marketing Cloud

• Assist with building, QA, and launch email marketing campaigns including segmentation, dynamic content, and personalization

• Train and support Digital Marketing Team and Field Marketers with email marketing campaign launches including segmentation, dynamic content, and personalization

• Design, build, and optimize automated customer journeys in Journey Builder, including:

• Trigger-based and behavioral journeys

• Lifecycle marketing (onboarding, retention, re-engagement)

• Lead nurture programs

• Implement audience segmentation and targeting strategies using data extensions and CRM data

• Optimize campaigns through A/B testing, performance analysis, and continuous iteration (subject lines, content, timing, targeting)

• Ensure campaigns are delivered accurately, on time, and aligned with business objectives

Data Management, Integrations & Governance

• Maintain data quality, structure, and hygiene across platforms

• Manage data imports, synchronization, deduplication, and segmentation

• Ensure accurate data mapping between Sales Cloud, Marketing Cloud, and integrated systems

• Skills & Tags

  goaidataanalyticsdesignmarketingsales