Senior Director of Public Relations and Marketing

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

The 123-room Four Seasons Hotel Kyoto is the company’s second destination in Japan, in the city’s historic Higashiyama-ku district, close to the Kyoto National Museum and myriad heritage sites such as the Toyokuni Shrine and Kiyomizu Temple. Local artists are featured throughout the traditionally-inspired modern décor characterised by an understated Japanese aesthetic. The Hotel has a spa and fitness centre with a pool, and four food and beverage concepts. There are also be 57 Four Seasons Private Residences.

The Four Seasons Hotel Kyoto is looking for a Senior Director of Public Relations and Marketing. Candidates with passion for excellence, expertise in hospitality operations and proven leadership experience are invited to apply for a career with Four Seasons. As a member of the Commercial, the Director of Public Relations and Marketing works across disciplines to deliver an exceptional experience.

The successful candidate is required to have native-level proficiency in Japanese and in English.

This is cluster role, which looks after both Kyoto and Osaka.

Responsibilities

The Senior Director of Public Relations and Marketing is a strategic leader within the property team, responsible for shaping and executing integrated communications and marketing strategies that elevate the property’s positioning, strengthen brand equity, and drive measurable commercial impact. Reporting to the Commercial Director, this role leads media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO.

This position applies market intelligence, consumer insights, and performance data to optimize channel plans and ensure message consistency and clarity across all touchpoints. Serving as a brand steward and trusted advisor, the role collaborates with property leadership, regional and global teams, and agency partners to deliver best-in-class storytelling and high-impact campaigns that resonate with target affluent audiences. This includes driving strategies that support direct bookings via FourSeasons.com by setting growth goals, optimizing organic search visibility, and ensuring paid media investments deliver measurable ROI through data-driven planning and testing. The ideal candidate combines strategic vision with operational excellence, creativity and leadership, inspiring teams, managing complex projects, and delivering measurable results in a dynamic, fast-paced property environment. Exceptional stakeholder management across internal and external audiences is essential to success.

· Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.

· Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions.

· Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.

· Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making. Adjust strategies as market conditions evolve.

· Together with the Commercial Director, oversee the planning, allocation, and tracking of Media, Digital, Promotion and related investment within the property’s P&L, ensuring budgets across paid, owned and earned channels, including content, are optimized to maximize campaign impact, strengthen ROI, and drive growth through FourSeasons.com.

· Establish and monitor a local measurement framework (KPIs); track Property Scorecard metrics; conduct post-campaign analysis to inform future initiatives. · Deliver comprehensive performance reporting across all channels; apply insights to refine strategies and optimize future initiatives.

· Together with the Commercial Director, set and manage annual budgets with disciplined financial accountability.

· Maximize adoption of global brand initiatives and campaigns in local and feeder markets to showcase the property’s distinctive guest experiences.

· Champion brand stewardship at the property level by ensuring consistent execution of brand guidelines with local relevance and adherence to governance processes.

About Four Seasons Hotel Kyoto

The 123-room Four Seasons Hotel Kyoto is the company’s second destination in Japan, in the city’s historic Higashiyama-ku district, close to the Kyoto National Museum and myriad heritage sites such as the Toyokuni Shrine and Kiyomizu Temple.  Local artists are featured throughout the traditionally-inspired modern décor characterized by an understated Japanese aesthetic.  The Hotel has a spa and fitness center with a pool, and four food and beverage concepts. There are also be 57 Four Seasons Private Residences.

About Four Seasons

Founded in 1960, Four Seasons continues to define the future of luxury hospitality with extraordinary imagination, unwavering commitment to the highest standards of quality, and the most genuine and customized service. Currently operating 123 hotels and 50 private residences in major city centers and resort destination in over 47 countries, and with more than 50 projects in development, Four Seasons consistently ranks among the world’s best hotels and most prestigious brands in reader polls, traveler reviews and industry awards.

Join Our Team

Join a team that is built on mutual respect, collaboration, creativity and a commitment to the highest quality of service. Four Seasons Hotel Kyoto provides guests with a haven of serenity and luxury in a bustling city. Four Seasons provides employees with the same level of care that we expect to be shared with our guests. We have been ranked in FORTUNE Magazine’s 100 Best Companies to work for since 1998.

What to expect: You will……

Be a champion of the Golden Rule: Do unto others as you would have them do unto you

Be part of a cohesive team with opportunities to learn, grow and develop

Have the opportunity to engage in diverse and challenging work

Derive a sense of pride in work well done

Be recognized for excellence