About the role

Aplyr's Quick Take

This role is about executing retail marketing initiatives and community engagement for Nike, focusing on sports and athlete experiences. You'll work closely with store teams to implement marketing strategies and support local sports communities. It's an individual contributor role with a hands-on approach.

Good fit

Ideal candidates have 1-3 years in marketing or community engagement, preferably in retail or sports. A passion for sports and strong communication skills are essential, along with the ability to work collaboratively with store teams.

Worth noting

The role emphasizes community building and direct interaction with consumers, which may appeal to those who enjoy grassroots marketing. Fluency in Mandarin and working-level English is required, which could limit the applicant pool.

Position Summary

As part of the Region Retail Marketing team, you will help bring Nike's athlete-first vision to life by building meaningful connections with athletes and members through retail experiences, community engagement, and sport-focused activations.

You will support the execution of seasonal retail marketing initiatives, athlete education programs, and community activities across assigned cities and sports categories.

Key Responsibilities

Community Engagement

Support running, fitness and basketball community programs within assigned cities.
Execute athlete and member experiences that connect consumers to sport.
Assist store teams in building and growing local sport communities.

Retail Marketing Execution

Support implementation of seasonal retail marketing initiatives across stores.
Execute EKIN activations and athlete education programs.
Ensure consistent delivery of retail marketing tools and consumer experiences.

Store Enablement

Deliver training materials and marketing assets to frontline teams.
Coordinate with store teams to ensure effective execution.
Gather consumer and store feedback to improve future initiatives.

Cross-Functional Collaboration

Partner with EKIN, Marketplace and Store Operations teams.
Support execution of regional sport priorities.

Qualifications

Experience

1-3 years of experience in Marketing, Retail Marketing, Community Marketing, Sports Marketing or related fields.
Retail, sports, lifestyle or youth culture experience preferred.

Skills

Strong communication and coordination skills.
Fluent in Mandarin and working-level English.
Strong execution and project management capabilities.

Passion

Passionate about sports, youth culture and community building.
Willing to work closely with frontline retail teams and consumers.

Skills & Tags

ai marketing

Aplyr's read

Nike is a global leader in sportswear, attracting talent passionate about innovation, design, and athletic culture.
Synthesized from recent postings & public sources

What's promising

•Nike's strong brand reputation offers job security and industry recognition.
•Innovative product lines provide opportunities for creative professionals.
•Global presence enables diverse career paths across regions and functions.

What to watch

•Highly competitive environment may lead to high pressure and stress.
•Complex corporate structure can slow decision-making processes.
•Sustainability challenges persist despite ongoing initiatives.

Why Nike

•Nike's culture emphasizes sports and innovation, appealing to athletic enthusiasts.
•The company's collaborations with athletes and designers create unique product offerings.
•Nike's investment in technology and digital marketing sets it apart in retail.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Nike

Nike

nike.com

View company

NKE$40.73-1.21%

Nike, Inc. is a multinational corporation that designs, develops, manufactures, and markets footwear, apparel, equipment, and accessories. It is one of the world's largest suppliers of athletic shoes and apparel.