About the role

Agency

Dept of Agriculture , Consumer Services

Division

Agriculture Consumer Service

Job Classification Title

Marketing Specialist II (NS)

Position Number

60011623

Grade

NC15

About Us

The N.C. Department of Agriculture and Consumer Services provides services that promote and improve agriculture, agribusiness, and forests; protect consumers and businesses; and conserve farmland and natural resources for the prosperity of all North Carolinians. The Department employs approximately 2,000 employees.

Description of Work

The Domestic Marketing Section helps North Carolina’s producers, processors, and agribusinesses grow by identifying, developing, and expanding markets for homegrown agricultural products. Through targeted market research, strategic marketing initiatives, buyer outreach, promotions, and consumer education, the team drives demand and elevates North Carolina agriculture. Using digital, print, broadcast, and outdoor channels, the section strengthens the state’s largest industry and delivers meaningful economic impact.

The Retail Marketing Specialist II drives impactful marketing that elevates NC agricultural products across local, regional, and national markets. This position will manage key initiatives with growing autonomy and help shape strategic campaigns. Through collaboration with industry partners and buyers, this position will deliver creative, result-driven marketing that boosts the visibility and competitiveness of NC agriculture.

Knowledge Skills and Abilities/Management Preferences

Recruitment Range: $55,221 - $62,000

Ability to collect and analyze marketing trends
Knowledge of marketing, sales, and procedures
Knowledge of agriculture
Excellent communication and organizational skills
Knowledge and use of Microsoft Office programs

Click Here to Learn more about State Employee Benefits.

Any employment offer may be less than the maximum of the range due to salary equity with similarly situated employees or the selected candidate's related education and experience.

Please follow the instructions to apply online. It is important that your application includes all your relevant education and experience. Text or attached resumes ARE NOT accepted as a substitution for a completed application. Applicants seeking veteran's/National Guard preference should submit a copy of their Form DD-214, NGB 23A (RPAS), DD256 or NGB 22.

All Law Enforcement positions, aviation safety-sensitive positions, and positions requiring a Pilot's License or a Commercial Driver's License (CDL) shall be subject to pre-employment drug testing. All positions requiring a Commercial Driver's License shall also be subject to pre-employment DMV physicals. Selected applicants must obtain a U.S. Department of Transportation (USDOT) medical certificate prior to employment. If a CDL is listed as a preference and the selected applicant has a CDL at the time of hire, then the CDL will become a requirement for the position.

* Note: When required, you must answer the question(s) for this position, or your application will be considered incomplete. *

Questions regarding this posting? Contact 919-707-3201.

Minimum Education and Experience

Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.

Bachelor’s degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and three years of experience in the related field; or an equivalent combination of education and experience.

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.

Recruiter:

Lori Lynnette Reed

Recruiter Email: agr.workday@ncagr.gov

Skills & Tags

ai marketing

Aplyr's read

The State of North Carolina offers diverse roles in public service, attracting those committed to improving community welfare and state infrastructure.
Synthesized from recent postings & public sources

What's promising

•Wide range of roles provides opportunities across various sectors including healthcare, engineering, and corrections.
•Stable employment with benefits typical of government positions, appealing to those seeking job security.
•Active involvement in community welfare through roles in child welfare and public safety.

What to watch

•Bureaucratic processes may slow decision-making and project implementation.
•Limited public information about career advancement opportunities within the state government.
•Potential for political influences to impact job functions and priorities.

Why State of North Carolina

•Roles like STARBASE Teacher and State Engineer-Mining highlight specialized opportunities.
•Focus on public service roles directly impacting community health and safety.
•Employment in correctional facilities offers unique challenges and experiences for those in law enforcement careers.

Aplyr’s read is generated by AI from public sources. Was it useful?

About State of North Carolina

State of North Carolina

nc.gov

View company

The State of North Carolina is the government of the U.S. state of North Carolina, providing a range of services to its citizens, including education, public safety, health, and transportation.