Growth Lead

Simply's mission is to make the pursuit of creative hobbies simple and fun for all. Our top-grossing apps Simply Piano, Simply Guitar, Simply Sing, and Simply Draw put us on the fast track to building the world's largest consumer subscription service for creative learning. With over a million monthly downloads and hundreds of thousands of daily learners, we're building the AI creative companion for every home.

 

What will you do

• Lead end-to-end strategic growth processes with a primary focus on acquiring new learners for our new efforts and products.
• Define key performance indicator (KPI) metrics and derive actionable insights through data analysis and research.
• Manage and execute large-scale campaigns across various online advertising platforms.
• Develop an analytical approach to influence strategic decision-making, leveraging data analysis, forecasting models, and measurement metrics.
• Lead the development and execution of a holistic growth strategy encompassing various user traffic streams.
• Collaborate cross-functionally with marketing, engineering, and design teams to implement and optimize growth strategies.
• Analyze user behavior data, monitor market trends, and assess the competitive landscape to identify growth opportunities and revenue-generation strategies.
• Establish an end-to-end experimentation process, including hypothesis formulation, test design, KPI selection, test execution, results measurement, and recommendations.

What you’ve done

• Strong data-driven mindset and the ability to make informed decisions with a keen business sense.
• Minimum of 2+ years experience in a Growth/Acquisition role with a proven track record of top performance.
• Excellent prioritization and independent work skills, with a proactive attitude towards problem-solving.
• Self-driven generalist with a "get things done" mentality.
• Bachelor's degree in a quantitative field.