Head of CRM

We’re a high-growth, multi-brand organization operating across multiple markets in the world. To take our engagement and retention to the next level, we’re looking for a Head of CRM. This is a strategic and operational leadership role with a clear focus on data, process, and team enablement. If you're a results-oriented leader who builds structure, drives performance, and empowers teams through data, this is the role for. 

Key Responsibilities

Data-Led Strategy: Use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated.

Promotional management: Excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets. 

Empowerment Through Data: Build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence.

Leadership & Coaching: Manage and develop a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.

Operational Excellence: Streamline CRM workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality.

Cross-Functional Collaboration: Align closely with BI and other CRM teams to ensure a synchronized approach to customer engagement.

What We’re Looking For

CRM Expertise: 5-7+ years of CRM experience, with a strong focus on global .com markets and high-volume player databases.

Data Fluency: Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.

Enablement Mindset: Proven track record of building frameworks that help others act on data independently.

Leadership Experience: Demonstrated success in leading teams large geographically spread teams of 20+ people, developing talent, and setting a vision others want to follow.

Agility & Ownership: Proactive, hands-on, and accountable, with a bias for action and a clear drive for continuous improvement.

Strong Communicator: Able to clearly articulate strategies, insights, and decisions to technical and non-technical audiences alike.

Efficiency-Driven: Experience in process design and scalable CRM operating models.