Online Marketing Specialist (m/f/d)

Last date to apply:

We are continuously accepting applications

We’re looking for your WHY: Bring your perspective and help us remain the forward-thinking company we’ve been for over 300 years. We learn from each other and grow together — in line with our values BOLD, DEDICATED, and CARE.

The Husqvarna Group is one of the world’s oldest start-ups and the largest producer of motorized products for forestry, landscaping, gardening, and light construction. Our products solve everyday challenges while being part of something bigger. Because we keep asking ourselves: How can we make living spaces more sustainable, beautiful, comfortable, green, and creative?
Pioneering spirit, innovation, and people like you make it possible.

Your responsibilities:

• Develop and implement creative and innovative ideas to further enhance our online presence gardena.com, based on best practices and consumer insights at a global level

• Translate the global marketing strategy into concrete online marketing activities

• Conceptualize, create, implement in CMS, and measure the success of global website content that excites our target audience (focus on marketing campaigns and user engagement)

• Search / Generative Engine Optimization of website content to increase organic web traffic

• Act as UX/UI lead for gardena.com, ensuring brand compliance and coordinating UX/UI aspects for digital offerings of internal stakeholders (GARDENA apps, 3rd-party tools, etc.)

• Coordinate external creative service providers and agencies

• Serve as an interface between global and local marketing teams, product management, eCommerce, AfterSales, and other internal stakeholders

• Continuously develop and optimize the CMS in collaboration with MarTech, IT, and external partners

Your profile:

• Completed degree in marketing, communications, digital media, or a comparable qualification

• Several years of professional experience in online marketing, ideally within the technical consumer goods industry

• Solid experience in CMS editing, online marketing analytics, content marketing, and SEO/GEO

• Preferably experience managing international projects

• Enjoy working in international teams and taking on new challenges

• Strong organizational skills, a creative and analytical mindset, and a passion for new media

• A convincing, responsible, and open personality with excellent communication and presentation skills

• Confident use of all MS Office programs

• Fluent English skills required

Our promise to you
Become part of a team that is passionate about its work, proud of its history, and curious about the future. We are looking for ways to grow—and we want to do it together with you. We’re already looking forward to your ideas for new ways of working, methods, initiatives, and approaches!

This is a fixed-term position ending on 30th November 2027.