Integrated Social Lead, APAC + SG

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

The Integrated Social Lead will define, champion, and evolve WPP Media's market-leading paid social media strategy and capabilities across the diverse markets of the Asia Pacific region. This role is tasked with building an industry-leading paid social practice that delivers media transformation for clients by leveraging advanced tactics across all relevant platforms. The mission is to drive superior media performance, seamlessly integrate paid social with broader media planning and buying, set regional standards of excellence, and achieve measurable business outcomes.

The Integrated Social Lead, APAC, will be a visionary architect, shaping and leading WPP Media's paid social discipline across the dynamic and diverse markets of the APAC region, with particular attention to Singapore Local and Regional Clients. This role demands a unique blend of strategic foresight, commercial acumen, creative innovation, and analytical prowess, with a deep understanding of how to optimize paid social strategies within holistic media plans across all social platforms. This leader will define regional best practices for paid social, foster collaboration across WPP Media agencies and client teams, and drive cutting-edge solutions. They will mobilize the enterprise to deliver unparalleled paid social expertise, leveraging WPP Media's proprietary technologies, industry-leading platform accreditations, and scaled partnerships to build better futures for our clients and communities in APAC + SG.

Skills and Experience 

1. Paid Social Strategy & Leadership

• Define and lead WPP Media's overarching paid social media strategy for the APAC region, aligning with media transformation and client success across all social platforms within the regional media context.

• Champion a unified paid social practice framework, integrating planning and buying into holistic media strategies, while developing advanced first-party data strategies for enhanced targeting and measurement.

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