Vice President Product, Emerging Markets

Who we are...

Verra Mobility is a global leader in smart mobility. We develop technology-enabled solutions that help the world move safely and easily. We are fostering the development of safe cities, working with police departments and municipalities to install over 4,000 red-light, speed, and school bus stop arm safety cameras across North America. We are also creating smart roadways, serving the world's largest commercial fleets and rental car companies to manage tolling transactions and violations for over 8.5 million vehicles. And we are a leading provider of connected systems, processing nearly 165 million transactions each year across 50+ individual tolling authorities. 

Position Overview:

The Vice President of Product for Emerging Markets is a transformative executive responsible for identifying, validating, and accelerating new product opportunities across high-growth, early-stage markets. This leader will build and scale a modern, experimentation-driven product organization focused on discovering unmet customer needs, rapidly testing hypotheses, and developing product concepts that can evolve into meaningful new revenue streams.

This role serves as Verra Mobility’s venture builder for opportunities that fall outside existing business units but have the potential to become significant new revenue streams—whether through new products, new customer segments, new channels, or adjacent mobility markets. The mandate is not to build long roadmaps, but to generate validated learning and commercial traction through rapid discovery‑delivery loops—failing fast, pivoting decisively, or doubling down with conviction.

As the executive owner of product strategy for emerging markets, this leader connects deep market understanding with bold product innovation—transforming ambiguous, cross‑functional problems into clear, testable concepts with the potential to scale. Success is measured by the quality of decisions, the pace of learning, and real‑world traction: customer value, willingness‑to‑pay signals, scalable go‑to‑market pathways, and operational/regulatory feasibility. What matters isn’t the number of experiments—it’s the speed and rigor with which ideas are validated, de‑risked, and converted into viable businesses.

Product Operating Model:
This role institutionalizes a modern Product Operating Model for incubation—empowered, cross‑functional product teams that own outcomes, iterate continuously, and operate with explicit decision rights and evidence‑driven governance.

Graduation Expectation:
Concepts that demonstrate repeatable traction are thoughtfully transitioned into a business unit (or become the seed of a new one) with clear accountability and a defined scaling plan - ensuring validated concepts transition to clear ownership.

Key Responsibilities

Product Leadership & Organizational Build

• Build and lead a high-performing emerging markets product organization, including Product Management, Product Discovery, Research, and Experimentation Operations.
• Foster a culture of speed, curiosity, and experimentation - where assumptions are challenged, and decisions are driven by evidence.

Emerging Market & Product Strategy

• Translate company strategy into a clear emerging markets vision, including opportunity areas, hypotheses to test, and a multi-year incubation portfolio.
• Develop and maintain a continuously re‑prioritized opportunity backlog—framed as customer problems to solve (and for whom)—with explicit hypotheses, constraints, and clear “kill criteria.”
• Build a dynamic opportunity roadmap informed by customer needs, market trends, competitive insights, and technology shifts.
• Define success criteria for early-stage concepts to progress from exploration → validation → incubation →
• Define a clear portfolio thesis - identifying where Verra Mobility has meaningful,