About the role
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
The Senior Manager, Category Promotion & Coupon Planning leads the development and execution of category-level promotional and discount strategies across both mass and personalized offers. This role is responsible for driving customer engagement, incremental sales, and margin performance through data-driven insights, market intelligence, and cross-functional collaboration.
You will shape promotional strategy, influence go-to-market decisions, and continuously optimize performance in a fast-paced, evolving environment.
Key Responsibilities
- Develop and execute category-specific promotional and discount strategies aligned with enterprise and category objectives
- Drive customer engagement, incremental revenue, and margin through data-driven optimization of promotional programs
- Manage and track performance against annual financial targets, adjusting strategies based on results and category role
- Analyze performance trends and translate insights into actionable recommendations that improve strategy and execution
- Influence cross-functional stakeholders to evolve existing programs using fact-based analysis and market insights
- Identify opportunities and navigate ambiguity in a dynamic, rapidly changing business environment
- Create and deliver executive-level presentations and performance recaps to inform strategic decisions
- Collaborate with external vendors and partners to enhance promotional capabilities and drive mutual value
- Partner with Category, Marketing, Analytics, and Operations teams to align promotional initiatives with broader business goals
- Support quality and performance improvement efforts, including audits and issue resolution tied to customer experience
Required Qualifications
- 5+ years of experience in promotions, category planning, pricing, loyalty, merchandising, marketing, or related fields
- Proven experience designing and optimizing promotional strategies that drive sales, margin, and customer engagement
- Strong analytical skills with the ability to translate data into clear insights and business actions
- Strong executive communication and presentation skills
- Demonstrated ability to influence cross-functional stakeholders through data-driven insights
- Experience managing financial performance and budget targets
- Proficiency with Excel, PowerPoint, and data/analytics tools (e.g., SQL, Snowflake)
Preferred Qualifications
- Experience in retail, loyalty, or consumer-facing environments
- Experience managing external vendors or strategic partnerships
- Proven ability to work effectively in ambiguous, fast-paced environments
- Experience leading performance improvement or audit initiatives
Education
Bachelor’s degree required (MBA preferred)
Core Competencies
- Strategic thinking
- Analytical mindset
- Cross-functional influence
- Executive communication
- Financial acumen
- Adaptability and agility
Pay Range
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills & Tags
Aplyr's read
CVS Health is a healthcare giant blending retail pharmacy with insurance services, ideal for those interested in diverse healthcare roles and innovation.
What's promising
- •CVS Health's integration of pharmacy and insurance offers diverse career paths.
- •Strong focus on healthcare innovation with initiatives like HealthHUB locations.
- •Extensive national presence provides job stability and opportunities for relocation.
What to watch
- •Recent layoffs in certain divisions raise concerns about job security.
- •High-pressure retail environment may lead to employee burnout.
- •Complex organizational structure can slow decision-making processes.
Why CVS Health
- •CVS Health's acquisition of Aetna uniquely positions it in both retail and insurance sectors.
- •HealthHUB stores offer a distinctive model combining retail and healthcare services.
- •CVS Caremark provides a robust platform for pharmacy benefits management.
Aplyr’s read is generated by AI from public sources. Was it useful?
About CVS Health
CVS Health is a healthcare company that provides a range of services including pharmacy benefits management, retail pharmacy, and health insurance services.
