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Senior Manager, Innovation - Packaging & Equipment

Coca-ColaCoca-Cola·Beverage

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About the role

Job Description Summary:

Manager: Senior Director, Innovation
Role Type: Individual Contributor
Language: Fluent English & Mandarin
Relocation Provided: limited relocation available (domestic location).

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup.

Job Summary

As Senior Manager, Innovation-Packaging & Equipment, you will lead the creation and development of consumer-centric packaging and equipment solutions across the full portfolio. This role focuses on the full consumer experience when interacting with our products developing insight-driven packaging and equipment solutions.

You will partner with insights, category, channel, franchise, TISC and R&D stakeholders to shape the packaging and equipment innovation funnel.

This role sits within the GC&M OU Innovation Hub, a newly created department designed to turn innovation into a focused, scalable growth engine for the business. The Hub plays an end-to-end role across pipeline, process, performance, and projects, ensuring innovation is fewer, bigger, and bolder.

As a newly established organization, the Innovation Hub offers a unique opportunity to shape how innovation works in GC&M—defining ways of working, building capabilities, and setting the bar for how innovation drives real growth. Team members will not just execute innovation; they will help design the future innovation model for the system.

Key Responsibilities and Requirements:

• Apply Design Thinking methodologies to drive innovative solutions in packaging and equipment, ensuring the our solutions are rooted in consumer experience.

• Always focus on elevating the Consumer Experience by integrating consumer insights and feedback into every stage of concept, packaging, and equipment development.

• Demonstrate a passion-driven attitude toward your work, continuously seeking new ways to bring energy, creativity, and inspiration to teams and stakeholders.

• Exhibit strong problem-solving abilities, proactively identifying and addressing challenges to deliver breakthrough innovation and operational solutions.

What You’ll Do for Us

Pipeline: Create & Prioritize Innovation Funnel

•Support the identification, shaping, and prioritization of innovation opportunities within packaging and equipment such as e-commerce packaging solution or Meals O2O for our products.

•Maintain visibility and coherence of the 12–36 month innovation pipeline, aligned to Innovation Hub and category priorities.

Process: Shape Early Stage Innovation Development

•Apply the Innovation Hub process (Innovation Council, I3 gates) to ensure high quality, timely decisions throughout early development.

•Support the evolution and continuous improvement of Innovation Hub ways of working.

Performance: Enable Learning, Scale & Accountability

•Support definition and tracking of innovation success metrics to inform scale/kill decisions.

•Capture postlaunch learnings and translate insights into pipeline improvements and future innovation choices.

•Ensure innovations are evaluated through a growth, ROI, and system scalability lens.

Projects: Drive Priority Innovation Initiatives

•Provide project leadership for high priority innovation projects in packaging/equipment, working cross-functionally from concept through early commercialization.

•Coordinate with R&D, Supply Chain, Commercial teams and bottlers to ensure innovations are deployable, scalable, and execution ready.

Requirements & Qualifications

Education

•Bachelor’s degree or above in Marketing, Business, or related field.

Experience

• 6+ years of experience in innovation, brand marketing, category strategy, or product development within FMCG.

•Experience with functional beverages, health forward or nutrition-adjacent categories strongly preferred.

•Proven experience working cross-functionally with R&D, Supply Chain, Commercial, and Insights.

•Fluent in English and Mandarin.

Capabilities

•Strong consumer and market insight capability with the ability to translate insights into innovation opportunities.

•Clear understanding of innovation processes, governance, and portfolio prioritization.

•Ability to balance consumer desirability, feasibility, and system economics.

•Strong collaboration, communication, and influencing skills.

•Comfort operates in ambiguous, evolving environments.

Behaviors

•Growth oriented and consumer obsessed.

•Disciplined, pragmatic, and action biased.

•Curious, collaborative, and comfortable challenging the status quo.

What We Can Do for You

•The opportunity to help build the future portfolio for TCCC.

•Exposure to enterprise level innovation strategy and decision making.

•Close partnership with category, R&D, Supply Chain, and Commercial leadership.

•A diverse, inclusive, and growth oriented culture.

Skills:

Autodesk AutoCAD, Automation Engineering, Communication, Control System (Inactive), Food Processing, Food Production, Leadership, Lead Times, Lean Manufacturing, Materials Handling, Packaging Supplies, Process Engineering, Project Engineering, Research and Development Operations (Inactive), Six Sigma, Supply Chain, Timeline Development

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 29, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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Aplyr's read

Coca-Cola is a global leader in the beverage industry, attracting professionals passionate about brand innovation and market expansion.

Synthesized from recent postings & public sources

What's promising

  • Coca-Cola's global brand recognition provides a stable platform for career growth.
  • Diverse product portfolio offers opportunities in various market segments.
  • Strong focus on marketing innovation supports creative career paths.

What to watch

  • Intense competition in the beverage market pressures profit margins.
  • Environmental concerns over plastic waste impact public perception.
  • Regulatory challenges in different markets can complicate operations.

Why Coca-Cola

  • Coca-Cola's extensive global distribution network is unmatched.
  • The company's commitment to brand legacy drives consistent consumer loyalty.
  • Innovative marketing strategies keep Coca-Cola relevant across generations.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Coca-Cola

The Coca-Cola Company is a multinational beverage corporation known for its flagship product, Coca-Cola, and a wide range of other non-alcoholic beverages.

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