Brand Strategist

 

Who we are: 

We are not just analysts, problem solvers and consultants but the architects and stewards of the brand and the voice of the customer in the agency's work.  We fight for the right thing to do for the brand.  We bring brands to life and push them forward using critical insights gained through deep understanding of the patient & customer journey, analysis of market trends, competition, and our clients’ businesses. And we drive behaviour change through strategic storytelling and measurable, purposely designed communications strategies that help us achieve the desired positioning. 

Who you are:  

The Brand Strategist will work closely with Senior Strategist(s) to develop market and competitive overviews for clients and for new business opportunities, coordinate and manage internal and external market research projects, and independently manages creation of key brand strategy client deliverables, enlisting help from leads in multiple disciplines as necessary. 

Market & Brand Insights

• Build understanding of the customer, competitor, and market landscape.
• Conduct desk research, audits, and social listening.
• Assess and summarize findings from databases, publications, and investor calls.
• Create and maintain brand Miro boards and present insights internally.
• Keep teams updated on market trends and opportunities.

Voice of the Customer

• Coordinate and manage primary research and vendors.
• Craft screeners, guides, and conduct interviews or community research.
• Analyze transcripts and develop quote libraries, summaries, and readouts.

Strategy Development

• Contribute to persona development and workshop materials.
• Support strategic map sessions and brief creation.
• Analyze data and shape recommendations that align with brand goals.

Collaboration & Support

• Partner with account, creative, medical, digital, and media teams.
• Assist senior strategists with presentations, workshops, and pitches.
• Support business development through research and insights.

Qualifications

• Bachelor’s degree.
• 3+ years of agency or related marketing experience with focus on strategy
• Strong communication, analytical, and problem‑solving skills.
• Proficiency in Microsoft Office; comfort with research tools and databases.
• Ability to synthesize complex information and work collaboratively; some travel may be required.