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Verified active · 20h ago

Digital Media Planner, Latin Regional Management

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Posted

14 days

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About the role

We are looking for a Digital Media Planner to support paid media strategy and campaign execution across multiple markets. This role will work closely with regional marketing teams to plan, optimize, and analyze digital advertising campaigns that drive audience growth, engagement, and consumption for priority artists and releases.

The ideal candidate has strong experience in digital media planning, performance marketing, and campaign analytics, with the ability to collaborate across international teams and adapt strategies across different platforms and audiences.

What you'll do:

Media Planning & Strategy

  • Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
  • Identify optimal platform mix, targeting strategies, and budget allocation across digital channels.
  • Translate marketing objectives into performance-driven media strategies.

Campaign Execution & Optimization

  • Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
    • Meta (Instagram / Facebook)
    • TikTok
    • YouTube / Google
    • Programmatic and display platforms
    • Emerging platforms
  • Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.

Analytics & Reporting

  • Track campaign performance and deliver actionable insights and reporting.
  • Analyze audience and platform data to refine targeting strategies and improve ROI.
  • Build performance dashboards and post-campaign recaps for key stakeholders.

Cross-Market Collaboration

  • Work with regional and local marketing teams across multiple territories to align media strategy with campaign goals.
  • Coordinate with creative, influencer, and digital marketing teams to ensure campaign cohesion.

Who you are:

  • 3–6+ years experience in digital media planning or performance marketing
  • Experience running campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
  • Strong analytical and reporting skills
  • Experience with music, entertainment, or creator-driven marketing campaigns preferred
  • Ability to manage multiple campaigns across different markets simultaneously
  • Bilingual: English and Spanish required

What we give you:

  • Temporary contract
  • An opportunity to fuel the creative journey on a global stage
  • A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more
  • An investment in your learning & development

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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Aplyr's read

Sony Music Entertainment is a powerhouse in the global music industry, attracting diverse talent dedicated to shaping the future of music and entertainment.

Synthesized from recent postings & public sources

What's promising

  • Sony Music has a vast and diverse artist roster, offering opportunities to work with top talent.
  • The company actively invests in digital strategy and e-commerce, indicating forward-thinking growth.
  • Global presence provides employees with international career opportunities and cultural exposure.

What to watch

  • Highly competitive industry may lead to intense work pressure and long hours.
  • Rapid technological changes in music distribution can create job instability.
  • Limited public information about internal career progression and employee satisfaction.

Why Sony Music Entertainment (Global)

  • Sony Music's extensive catalog includes iconic recordings, offering a rich historical context for employees.
  • Strong focus on digital transformation and direct-to-consumer strategies sets it apart in the industry.
  • Partnerships with independent labels like The Orchard provide unique collaboration opportunities.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Sony Music Entertainment (Global)

Sony Music Entertainment (Global)

Sony Music Entertainment (Global)

View company

Sony Music Entertainment is a global music company that produces, promotes, and distributes music across various platforms. It is known for its diverse roster of artists and extensive catalog of recordings.

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