About the role

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role : Manager Digital

Role Overview

Manager Digital is responsible for leading the development of integrated, data-led digital media strategies that translate business objectives into clear, scalable channel plans. This role plays a critical leadership function in balancing brand and performance outcomes, aligning multiple stakeholders, and ensuring digital plans are insight-driven, executable, and commercially effective.

The Manager – Digital oversees planning excellence across digital ecosystems while mentoring junior planners and ensuring strong collaboration with activation, analytics, and performance teams.

Key Responsibilities

Digital Media Strategy & Planning

Lead the development of full-funnel digital media strategies across Search, Social, Display, Video, Programmatic, Retail Media, and emerging digital channels.
Translate business objectives into clear digital channel roles, investment allocation, and phased approaches.
Oversee planning for always-on campaigns, product launches, seasonal bursts, and performance-driven initiatives.
Ensure digital strategies balance brand building and performance KPIs effectively.

Data-Led Strategy & Optimization

Leverage performance data, audience insights, and market intelligence to shape strategic recommendations.
Interpret dashboards, attribution models, and performance reports to identify trends and growth opportunities.
Lead re-planning and optimization frameworks based on results and evolving business priorities.
Ensure digital investments are measurable and outcome-driven.

Integrated Digital Ecosystem Management

Develop strategies that incorporate e-commerce, app marketing, and conversion-led digital touchpoints.
Align upper-funnel awareness strategies with lower-funnel conversion and performance objectives.
Manage complexity across multiple digital platforms, audience segments, and campaign objectives.

Cross-Functional Leadership

Collaborate closely with platform specialists, performance teams, analytics, and operations to ensure plans are realistic and executable.
Align strategic recommendations with budget parameters, timelines, and platform capabilities.
Provide direction and guidance to junior team members to maintain planning quality and consistency.

Client & Stakeholder Management

Lead responses to client briefs with clear strategic rationale and investment logic.
Present digital strategies, planning frameworks, and performance narratives confidently to stakeholders.
Support ongoing plan reviews, performance discussions, and strategic roadmap development.

Key Capabilities & Skills

Strong expertise in digital media strategy and performance planning.
Deep understanding of digital channel roles across the full consumer journey.
Ability to connect business objectives with measurable digital KPIs (ROAS, CPA, CTR, awareness metrics, etc.

Skills & Tags

go rust ai data analytics product marketing

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP Media (GroupM)

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP Media (GroupM)

WPP Media (GroupM)

wpp.com

View company

WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.