About the role

Aplyr's Quick Take

This role is about managing and executing influencer marketing campaigns, building relationships with clients and influencers, and ensuring campaigns are creative and effective. It's an individual contributor position focused on strategy, execution, and analysis in the digital marketing space.

Good fit

Ideal candidates have 2-3 years of experience in digital marketing or influencer marketing, with a strong understanding of campaign metrics and analytics. A proactive, creative mindset and strong communication skills will help someone thrive in this role.

Worth noting

The position requires familiarity with specific analytics tools and a focus on measurable results, which may be a red flag for those without a strong data background. The location is in Cudinamarca, which may limit local applicants.

Job Description:

¡En dentsu estamos en búsqueda de un Influencer Marketing Specialist!

El propósito de esta función es gestionar, activar y apoyar campañas de marketing innovadoras con influencers. Gestiona y nutre las relaciones con los nuevos clientes, y garantiza que los programas sean altamente eficaces y creativos con resultados medibles.

Funciones principales:

Define los criterios de control de la campaña, crea look books y realiza presentaciones a los clientes.
Identifica las oportunidades de nuevas plataformas e inicia proactivamente relaciones con nuevos proveedores
Desarrolla formas creativas para reducir la cantidad de información visualizada y atraer a blogueros y otros influencers de internet
Identifica y predice los problemas de la campaña y alerta al gerente
Ayuda en los nuevos lanzamientos de negocios
Redacta estudios de casos claros y convincentes e incorpora este pensamiento de forma proactiva o retroactiva en las campañas de marca

Requisitos:

Profesional en Marketing, Publicidad, Comunicación Social, Relaciones Públicas, Administración o carreras afines.
2 - 3 años de experiencia en marketing digital e influencer marketing.

Conocimientos:

Estrategia de influencer marketing (briefing, selección, negociación, ejecución y reporting).
Herramientas de análisis y medición (ej. CreatorIQ, HypeAuditor, Metricool, Google Analytics).
KPIs de campañas: alcance, engagement rate, CPM, CPA, ROI.
Gestión de presupuestos y negociación de tarifas.

#LI-AN1

Location:

Cudinamarca

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Skills & Tags

marketing

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.