Account Director, Social

1980 - Account Director, Social 

Role Summary and Impact: 

We are seeking an experienced Paid Social Account Director for our prestigious automotive client account for UK and Overseas Markets. This role will sit within the wider activation team and be integral to the paid social output of the team.  As a Paid Social Account Director, you will lead and deliver excellence in paid social campaign activation for key client accounts. You will assume day-to-day responsibility for the paid social output, providing strategic leadership for campaigns, ensuring optimal performance, and maximizing in-channel effectiveness across all key social platforms. Your focus will be on in-depth analysis, driving campaign performance, and leading and developing a team of paid social specialists. You will be a trusted voice for all things paid social, building strong relationships with clients, suppliers, and internal stakeholders within the WPP Open ecosystem, ensuring social strategy integrates with wider digital and comms strategies. 

Key Responsibilities: 

Line Management:  

• Line manage a team of Paid Social specialists (e.g. Managers and Executives), providing coaching, mentorship, and support for their development, workload management, and career progression. Lead the recruitment process for your immediate team. 

Campaign Management: 

• Oversee the production of comprehensive paid social media plans (+ supporting material) aligned with client objectives and KPIs, articulating proposed tactics to stakeholders. 

• Oversee a team responsible for end-to-end setup of paid social campaigns across all relevant social platforms. 

• Ensure the standard of regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance. 

• Ensure all performance commentary delivers valuable insight and recommendations, identifying trends and recommending on-platform actions. 

• Lead client calls and presentations, ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. 

Client & Partner Management: 

• Responsible for delivering on the overarching paid social strategy across accounts, ensuring alignment with wider digital and comms strategies. 

• Act as a key social point-of-contact for clients, maintaining their confidence in the team's output. 

• Demonstrate deep understanding of media/technology developments, identifying and presenting opportunities to test and innovate in the paid social space, securing client backing. 

• Manage internal and external stakeholders (including key media partners like Meta, Twitter, Snap, TikTok, Pinterest) to deliver multiple projects simultaneously. 

Operational Excellence: 

• Identify opportunities to test and innovate in paid social, developing initiatives to evolve standards and efficiency across the wider team. 

• Develop tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform. 

• Ensure accurate and effective management of agency finance processes; ensuring the immediate team fulfils mandatory finance processes in a timely and accurate manner. 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

• Deep Paid Social Expertise: Extensive experience setting up and optimisi