About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
The Role Objective
As a SEO Specialist, your mission is to design and execute high-impact SEO strategies that elevate our clients' digital presence. You will bridge the gap between technical optimization, content excellence, and performance media, ensuring our organic strategies are seamlessly integrated with paid search and wider marketing goals.
Beyond day-to-day excellence, you will be a trusted partner to our clients and an internal champion for the evolving power of organic search.
What You’ll Do
- Conduct deep technical, on-page, and off-page SEO audits, translating complex data into actionable recommendations that improve search visibility and user experience.
- Collaborate closely with Paid Search (PPC) and broader media teams to build unified search strategies, maximizing total search footprint and efficiency.
- Serve as a key point of contact for clients, translating SEO data and strategies into clear, business-driven narratives that inspire confidence.
- Analyze competitor landscapes to identify white space opportunities, content gaps, and tactical advantages.
- Use analytics suites (Google Analytics, Adobe Analytics) and visualization tools (Looker Studio, Datorama) daily to track performance, attribute value, and uncover actionable insights.
- Collaborate with regional and global Organic Search teams, aligning with WPP’s Organic Excellence frameworks and sharing best practices.
- Manage your workflow using Agile methodologies, ensuring projects are delivered on time, transparently, and to the highest standard.
- Support new business pitches and identify organic growth opportunities within our existing client portfolio.
What We’re Looking For
- Knowledge of Google & Adobe Analytics, etc., preferably certified in one or more of these tools.
- Experience in working with specific SEO tools (MOZ, SEM Rush, Screaming Frog, etc.).
- Understanding of basic media principles (CPM, CPC, impressions, clicks, conversions, etc.).
- Knowledge of media systems such as Google AdWords, Facebook Ads, etc.).
- At least basic programming knowledge (JScript, HTML, cookies, etc.), ability to understand API-type technical documentation.
- Agile & Adaptable: Comfortable working in an Agile environment, managing multiple projects simultaneously, and staying calm under pressure.
- Collaborative Spirit: An enthusiastic team player with a "can-do" attitude, excellent communication skills in English, and the ability to build strong cross-functional relationships.
- Education: University degree.
- Experience: 3+ years of hands-on experience in a dedicated SEO role (agency experience is a major plus).
How We Measure Success
- Client Success: Delivering measurable growth in organic performance, leading to high client satisfaction and retention.
- Agency Growth: Supporting revenue targets through strategic organic upsells and participation in successful client pitches.
- Collaboration: Seamless teamwork across internal departments and positive feedback from your peers.
- Personal Evolution: A commitment to continuous learning and keeping up with the rapid pace of search engine algorithm changes.
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Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.
