About the role

Aplyr's Quick Take

This role is about leading shopper marketing efforts for ZURU's consumer brands, focusing on in-store activations with major retailers like Walmart and Target. It's an individual contributor position that requires strong project management and creative skills to turn brand strategies into effective retail displays and promotions.

Good fit

Ideal candidates have several years of experience in shopper marketing or brand activation, preferably in the CPG sector. A proactive, detail-oriented work style and the ability to manage multiple projects simultaneously will help you succeed here.

Worth noting

The role emphasizes a high degree of ownership and creative input, which may appeal to those looking for a significant impact on brand visibility. However, the posting does not clarify how success will be measured or the specific team dynamics.

Own End-to-End Shopper Marketing for Fast-Growing CPG Brands

This position reports to Max, SVP of ZURU Edge North America.

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern CPG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our CPG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

For more information, visit www.zuru.com.

Position Overview

We are looking for a high-ownership Senior Shopper Marketing (Brand Activation) Manager with exceptional project management capability and strong creative judgement to lead the planning and execution of in-store activation across our largest retail partners, including Walmart, Target and key Grocery/Drug customers. You will translate brand strategy into retail-ready execution; owning displays and point-of-sale programs end-to-end so our brands show up with speed, consistency, and impact at shelf.

This role spans multiple ZURU Edge brands, from highly design-forward consumer brands such as DAISE Beauty, MONDAY Haircare and Millie Moon, to other fast-growing categories across our portfolio. It’s a rare opportunity to bring beautifully built brands to life in-store, at scale, and with real visibility.

Position Impact

You will play a pivotal role in how ZURU shows up at retail – turning brand vision into powerful in-store moments of connection that influence shopper behaviour and drive conversion. You’ll champion the consumer at the point of purchase, ensuring every activation is consumer-led and creatively excellent, while driving timelines, stakeholders, and details through to flawless execution. Your work will strengthen retailer partnerships and accelerate growth across ZURU Edge’s consumer goods brands in key markets.

Skills & Tags

go ai design marketing

Aplyr's read

Zuru is a dynamic player in the toy and consumer goods industry, attracting innovative professionals focused on technology-driven product development and marketing.
Synthesized from recent postings & public sources

What's promising

•Zuru is renowned for its innovative approach to toy and consumer goods design.
•The company offers diverse roles, from AI integration to marketing and legal counsel.
•Zuru's global presence provides opportunities for international career growth.

What to watch

•The fast-paced environment may lead to high pressure and demanding workloads.
•Limited public information about employee satisfaction and company culture.
•Potential challenges in aligning diverse product lines with cohesive brand strategy.

Why Zuru

•Zuru combines technology with traditional toy manufacturing for cutting-edge products.
•The company has a strong focus on integrating AI into its operations.
•Zuru's diverse product verticals include beauty, confectionery, and baby products.

Aplyr’s read is generated by AI from public sources. Was it useful?