About the role

Aplyr's Quick Take

This role is about leading the strategy and execution of SEO and content governance for World Kinect's corporate website. You'll be responsible for improving search visibility and user experience, collaborating with various teams to ensure content aligns with business goals. It's an individual contributor role focused on digital marketing and website management.

Good fit

Ideal candidates have 5+ years of experience in SEO and website management, with a strong background in digital marketing. A collaborative working style and the ability to train others on best practices will help you thrive here.

Worth noting

The role emphasizes a hybrid work model and involves significant collaboration across departments. The focus on newer SEO strategies like AEO and GEO may appeal to those looking to innovate in digital marketing.

At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.

Website Content & SEO Lead Web Strategy

SEO/AEO | Content Governance | Digital Experience Optimization

Location: Johannesburg, South Africa (Hybrid/Onsite)

World Kinect is expanding its global digital marketing capabilities, and this role is central to elevating the structure, quality, and search performance of our corporate website. As the Website Content & SEO Lead, you will own the strategy, governance, and execution of web content and SEO best practices across our global web ecosystem. You will collaborate across marketing, content, UX, analytics, and technology teams to ensure the website delivers an exceptional user experience, achieves strong search visibility, and supports business growth.

Key Responsibilities

Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies to improve global and regional visibility, traffic, and conversion.
Own the website’s content strategy, information architecture, publishing workflows, and governance standards.
Ensure all content aligns with brand voice, user journeys, accessibility standards, and business objectives.
Lead on-site SEO execution, including keyword research, metadata optimization, internal linking, content hierarchy, structured content, and ongoing optimization.
Partner with developers to implement schema markup, improve site speed, enhance mobile responsiveness, and support technical SEO initiatives.
Provide training and ongoing support to marketing and content teams on SEO and CMS publishing best practices.
Serve as the primary owner for site maintenance, hosting coordination, user access permissions, content audits, and performance reporting.
Continuously monitor analytics and insights to drive experience optimization, content improvements, and search performance enhancements.
Act as a key stakeholder for CMS enhancements, re‑platforming initiatives, feature backlog prioritization, and digital tooling adoption.

Qualifications

5+ years’ experience in website management, SEO strategy, CMS administration, and content operations.
Experience with CMS platforms such as Drupal, WordPress, Sitecore, Adobe Experience Manager, or Optimizely; comfortable with HTML/CSS and technical SEO.
Proficiency with SEO tools including Google Business Profiles, SEMrush, Ahrefs, Google Search Console, Screaming Frog, Moz, or similar.
Experience with analytics tools such as GA4, Looker Studio, HubSpot, HotJar, Adobe Analytics, or similar.
Strong writing, editing, and UX‑focused content structuring skills.
Excellent stakeholder management skills and ability to influence and guide non‑technical teams.

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Please note that by submitting an employment application you consent to World Fuel Services processing your information for this role and potentially for future employment opportunities, in accordance with applicable laws. To learn more about how we protect and/or process personal information, please visit the WFS Privacy Center at: https://www.wfscorp.com/en/privacy-center.

MH Aviation Services (PTY) Ltd.

Aplyr's read

World Kinect is a leader in sustainable energy solutions, attracting professionals passionate about innovative environmental management and global energy logistics.
Synthesized from recent postings & public sources

What's promising

•World Kinect focuses on sustainability, appealing to environmentally conscious professionals.
•The company offers diverse roles, from logistics to finance, catering to various career paths.
•Global presence provides opportunities for international experience and cultural exposure.

What to watch

•Energy sector volatility can impact job stability and growth prospects.
•Limited public information about employee satisfaction and company culture.
•Navigating regulatory environments in multiple countries may pose challenges.

Why World Kinect

•World Kinect specializes in both energy and environmental solutions, setting it apart from traditional energy companies.
•The company integrates innovative energy management with sustainability initiatives.
•Global reach allows for involvement in diverse and large-scale projects.

Aplyr’s read is generated by AI from public sources. Was it useful?