Paid Search Account Director

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About The Coca-Cola Company (TCCC): A Leading WPP Media Brand

REFRESH THE WORLD. MAKE A DIFFERENCE.

LOVED BRANDS, DONE SUSTAINABLY, FOR A BETTER SHARED FUTURE.

The Coca-Cola Company’s vision is to craft the brands and choice of drinks that people love and enjoy, to refresh them in body and spirit.

Role Summary and Impact

As an Account Director specialising in Paid Search and Amazon Advertising, you will be responsible for the end-to-end coordination and delivery of campaigns across Amazon Ads (Sponsored Products, Sponsored Brands and DSP) and Google Ads for TCCC.

You will act as the main client point of contact, ensure flawless operational delivery, and drive innovation across both ecosystems.

Success in this role requires strong leadership, initiative, and the ability to establish efficient ways of working across hybrid, multi-market teams.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Key Responsibilities

Campaign Management

• Own the quality and performance of all Amazon and Paid Search output, both client-facing and operational.
• Ensure adherence to best practices across both Google Ads and Amazon Ads (SP, SB, DSP).
• Consistently deliver against performance KPIs, proactively identifying opportunities to drive excellence and best in class activation for TCCC.
• Develop a strategic understanding of TCCC’s business and KPIs, proactively identifying opportunities, trends, and new platform capabilities.
• Lead on the design and evolution of forward-thinking activation approaches across Amazon and Google.

 

Client & Partner Management

• Build and maintain strong client relationships, acting as a trusted advisor across both Amazon and Google channels.
• Communicate confidently beyond your immediate remit, providing useful insights and guidance to senior stakeholders.
• Advise internal teams and external partners on industry trends and platform developments, translating implications into actionable recommendations.
• Monitor TCCC’s competitive environment across retail media and search