About the role
Job Description:
Business Title: Associate Technical Architect
Years of Experience: 8 to 12
Job Description: We are looking for an experienced and solution-oriented Associate Technical Architect to lead the design and development of customer data solutions using Salesforce Data Cloud. The ideal candidate will have a strong background in Salesforce Marketing Cloud, Marketing Cloud Personalization (MCP), or other Salesforce clouds, and will have transitioned into working hands-on with Salesforce Data Cloud.
This role involves translating business requirements into scalable technical solutions, designing data models, and leading a team of developers to ensure successful delivery. The Associate Technical Architect will work closely with enterprise architects, product owners, and marketing stakeholders to align technical execution with strategic goals.
Must-Have Skills:
Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
Strong understanding of Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
Experience in designing and reviewing data models for customer data platforms
Experience with Einstein
Experience with Salesforce Sales Cloud or Service Cloud
Ability to translate business requirements into technical specifications and solution designs
Proficiency in API integrations (REST, SOAP) and data connectors
Strong skills in SQL, Python, or JavaScript for data manipulation and automation
Experience in leading development teams, managing tasks, and ensuring delivery quality
Familiarity with identity resolution, consent management, and data governance
Good-to-Have Skills:
Exposure to Salesforce CRM, Service Cloud, or Commerce Cloud
Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
Understanding of CI/CD pipelines, DevOps practices, and containerization
Client-facing experience and ability to lead technical discussions with stakeholders
Familiarity with audience segmentation, journey orchestration, and personalization strategies
Key Responsibilities:
Design and lead implementation of Salesforce Data Cloud solutions aligned with business goals
Translate business requirements into technical designs and development plans
Define and review data models, schemas, and ingestion pipelines
Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
Act as development lead, managing a team of developers and ensuring timely delivery
Collaborate with enterprise architects to align with overall data strategy and governance
Ensure data quality, privacy compliance, and performance optimization
Troubleshoot complex data and integration issues across platforms
Mentor developers and contribute to technical standards and reusable components
Support audience creation, segmentation, and journey orchestration workflows
Participate in roadmap planning and continuous improvement initiatives
Education Qualification:
Bachelors in Engineering with a specialization in Computer Science, Data, IT
Graduates from other fields with good communication and analytical skills
Certification (If Any):
Salesforce Certified Data Cloud Consultant
Salesforce Certified Marketing Cloud Consultant
Marketing Cloud Personalization Accredited Professional
Salesforce Marketing Cloud Developer
Salesforce Certified Administrator
Salesforce Certified Agent Force Specialist
Shift Timing: 12 PM – 10 PM
Location:
DGS India - Bengaluru - Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
