Influencer Strategy Lead
Confirmed live in the last 24 hours
WPP Media (GroupM)
Job Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
- Design the annual and tactical Influencer Marketing strategy for the Coca-Cola portfolio, including macro-projects such as FWC 2026.
- Define success KPIs, conversion funnels, and measurement methodologies (ROI, Sentiment, CPA).
- Act as a strategic consultant (C-Level) for Content Managers, defending and justifying recommendations with data.
- Orchestrate the integration of the influencer strategy with other WPP disciplines (Media, PR, Social).
- Oversee risk mitigation and ensure total Brand Safety in all activations.
Skills and Experience
- Bachelor's degree in Marketing, Communication, International Business, or Advertising. A postgraduate degree or master's degree in Digital Marketing, Strategy, or Data Analytics is desirable.
- English advanced
- Required experience in transnational network agencies managing Tier 1 Mass Market Consumer Goods (FMCG) accounts. Proven experience in macro-event campaigns, global sponsorships, or Sports Marketing is required.
- 7 to 9 years of general experience in Digital Marketing or PR, with at least 4 to 5 years leading Influencer Marketing strategies.
Skills
- Business acumen and advanced analytical thinking.
- Storytelling and exceptional presentation/negotiation skills.
- Conflict resolution skills.
- Emotional intelligence and resilience to handle extreme pressure from Tier 1 c
