About the role

Aplyr's Quick Take

This role is about managing the integration and migration of CRM data and systems during a major acquisition. You'll be coordinating between various teams to ensure smooth transitions and data quality, acting as a key point of contact for stakeholders. It's an individual contributor role focused on technical and operational aspects of CRM platforms.

Good fit

Ideal candidates have 3-5 years of experience with CRM platforms in a pharmaceutical context, particularly with data integration and migration. A detail-oriented approach and strong communication skills will help you thrive in this collaborative environment.

Worth noting

The role requires hands-on experience with CRM migrations, which is less common in typical analyst positions. Additionally, the hybrid work model may appeal to those seeking flexibility.

Job Description Summary

We are seeking a Senior Analyst, CRM to support the integration and migration of CRM platforms, data, and field force operations as part of a large-scale acquisition and platform change programs. This role focuses on ensuring that CRM data, configurations, business logic, and field-facing functionality are assessed, mapped, and migrated into the target organization's / target platform’s CRM ecosystem with minimal disruption to field operations and customer engagement.

The individual will act as a bridge between CRM product teams, data engineering, field operations, and business stakeholders from both entities — coordinating data integration requirements, managing enhancement and release readiness during transition, and ensuring data quality and adoption continuity throughout the migration lifecycle.

Job Description

Key Responsibilities:

Location: Hyderabad # Hybrid

CRM discovery & documentation of the current platform configuration (data model, automation, rules) and integration touchpoints
Cross-platform mapping & gap analysis between source and target CRM (field definitions, business logic), producing a field-level crosswalk
Integration coordination across upstream data teams (for example master data and segmentation) and downstream consumers (analytics, reporting, dashboards)
Migration wave readiness & coordination, including timelines, testing dependencies, stakeholder communication, and roadmap support
Testing & quality assurance across unit/integration/UAT with defined data-quality checkpoints
Adoption & change support post-migration, tracking usage, addressing adoption gaps, and reinforcing governance
Continuous improvement to strengthen data quality, streamline integrations, and improve field user experience

Essential Requirements:

Education: Bachelor’s degree in a relevant discipline
Experience: 3–5+ years with field CRM platforms (Veeva, Salesforce Health Cloud, IQVIA OCE, etc.)
Strong understanding of pharma field operations (call planning, territory alignment, sample management, closed-loop marketing)
Practical knowledge of CRM data models and configuration (objects, relationships, workflows, validation rules)
Proven experience in CRM migration / platform transition / system consolidation (not just BAU administration)
Hands-on exposure to data mapping and field-level crosswalk creation
Experience coordinating end-to-end data integration flows (MDM, segmentation, analytics, reporting)
Exposure to testing and quality assurance in migration contexts (UAT, defect tracking, test plans)
Strong analytical mindset and ability to support data-driven decisions. Strong communication & stakeholder coordination skills . High attention to detail and documentation rigor.

Desirable Requirement:

CRM platform certifications (e.g., Salesforce Admin, Veeva CRM certification, or equivalent).
Prior experience in US or global field operations teams within the pharma/life sciences industry.
Experience with CRM-adjacent systems such as alignment/roster tools, incentive compensation, content management (CLM/Approved Email), or sample accountability platforms.

Commitment to Diversity & Inclusion

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and accommodation

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.india@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Statistical Analysis, Strategic Marketing

Skills & Tags

data

Aplyr's read

Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
Synthesized from recent postings & public sources

What's promising

•Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
•The company offers a wide range of global career opportunities across various fields.
•Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.

What to watch

•Regulatory challenges can impact the speed of drug approval and market entry.
•High competition in the pharmaceutical industry requires constant innovation to maintain market position.
•Complex organizational structure may slow decision-making processes.

Why Novartis

•Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
•The company emphasizes a diverse and inclusive workplace culture across its global operations.
•Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Novartis

Novartis

novartis.com

View company

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.