About the role
Role Specific Information
Job Description
This position can be remote; however, if you reside near our offices in Menomonee Falls, WI, we request that you work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
As a Senior Marketing Analytics Analyst, you will identify and communicate business insights by analyzing customer, sales, promotional, digital, and/or competitive data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.
What You’ll Do
Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs
Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions
Develop end-to-end project timelines for analysis deliveries
Identify and collect primary and secondary data variables to holistically answer business questions
Maintain a deep understanding of the structure and location of various data sources to be utilized
Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions
Identify and set up processes for data quality checks
Lead in the setup and data pull for analyzing various marketing programs, including A/B Testing
Review relevant data sets and analyses to develop detailed insights and implications for strategy and decisions
Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisions
Additional tasks may be assigned
What Skills You Have
Required
Bachelor’s Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences
3+ years of analytics and insights experience, particularly customer
Advanced SQL and/or SAS skills
Modeling experience
Strong communication and presentation skills
Experience presenting complex data analyses
Experience with data visualization tools (i.e. Tableau, Data Studio)
Experience with Google Cloud Platform services and other big data technologies
Preferred
Master’s Degree or equivalent
Retail knowledge
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to comply with dress code requirements
Basic math and reading skills, legible handwriting, and basic computer operation
Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while
accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner
Aplyr's read
Kohl's is a major player in the retail sector, known for its diverse product offerings and focus on affordability, attracting a wide range of employees.
What's promising
- •Kohl's offers a wide range of roles, from merchandising to beauty advising, providing diverse career opportunities.
- •The company's focus on affordability appeals to a broad customer base, supporting consistent sales.
- •Kohl's partnership with Sephora enhances its beauty department, attracting beauty-focused talent.
What to watch
- •Kohl's faces intense competition from both traditional and online retailers, impacting market share.
- •The retail sector's reliance on physical stores poses challenges in adapting to e-commerce trends.
- •Frequent reliance on part-time roles may limit career growth opportunities for employees.
Why Kohl's
- •Kohl's partnership with Sephora differentiates its beauty offerings from other department stores.
- •The company's omnichannel approach integrates online and in-store shopping experiences effectively.
- •Kohl's Cash rewards program is a distinctive customer loyalty initiative driving repeat business.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Kohl's
Kohl's is a leading omnichannel retailer offering a wide variety of products including apparel, footwear, accessories, and home goods. The company focuses on providing quality products at affordable prices.
