Commercial Demand Manager

Job Description :

Job Title: Commercial Demand Manager

Reports to: Head of Commercial Operations

Function:

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. 

About the role:

This role is located within the commercial division and will be essential to the overall UBL short-, medium- and long-term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors.

The role will support the Sales Director and the Commercial Leadership Team in unlocking significant value growth by bringing clear solutions supported by insights and strategic analysis, delivered with excellent Assets/Performance management and leadership skills to implementation. The holder of the role will also look out for opportunities where we can be purposefully delivering performance.

The role holder is responsible for performance tracking of key initiatives, adherence to the detailed business process and key performance metrics.

The individual in this position works closely with Commercial Director, Commercial Leadership Team (CLT), Commercial Finance Manager, Head of Beer, Head of IPS, Head of Mainstream Spirits, Divisional Performance Analysts (DPA) & Divisional Performance Specialists.

Role Responsibilities:

• Support the development, seek alignment and steward the execution of EABL Uganda’s short and long-term Commercial Strategy in line with EABL Uganda ’s business strategy. Bringing pragmatic and well-rounded understanding to commercial strategic choices by ensuring alternatives are thoroughly evaluated and the optimum choices are made and then delivered against
• To lead the commercial organization’s Order to Cash cycle (OTC) ensuring customer experience is delivered and orders are met OTIFNE (On Time In Full No Errors)
• Drive adoption of web ordering to make the OTC process simple and smooth.
• To drive robust planning processes with cross functional teams &the commercial organization to ensure that excellent forecasts, planning.
• To support the Sales Director in execution of the O&R and commercial IBOs while holding the Commercial Leadership Team CLT) and other business partners to account for delivery of their planned commitments.
• To work with the Commercial Director and CLT to find opportunities that drive value for the business. Turns identified business insights into action and facilitates the right process, including engagement of others to deliver or beat the plan.
• To work as a business partner for the CLT to deliver solutions to the “Highest Value at Stake” (HVAS) issues and opportunities confronting the business.
• Collaborate with commercial field sales, finance, logistics and Supply to ensure daily and monthly shipment revenues are met.

Top 3 – 5 Accountabilities:

Data and Analytics

• Design mechanism to measure business performance critical metrics vs targets.
• Aggregates data to make significant insights to strategically advance overall business objectives.
• Data quality and governance on SIT

Stakeholder Management and Influencing

• Facilitate, lead and communicate key commercial strategic Initiatives in line with the Annual Operating Plan (AOP) and Commercial Strategy
• Ensure that the CLT and Other Business Partners AOP and commercial Strategic Commitments are met.
• Ensure work requirements on confidential “high value at stake” transactions are met
• Ensure detailed identification, exploration, analysis of transactions / projects that build value for the commercial team in line with agreed strategic direction and financial investment criteria

Business Partnering & Project /Change Management

• Participate, influence and add new value in business issues. Highlight and action potential opportunities and risks
• Constructively challenge, input and improve value in key business areas and drive outstanding business performance through meticulous business planning, forecasting and valuation modeling

Commercial Performance Routines

• Define and cascade performance routines and rhythms towards achieving set targets
• Provide the oversight to drive the rigor and Ordering routines to deliver Topline.
• Mentor and develop others across the commercial organization.
• Align/upgrade capabilities to business agenda and build cross functional team working skills.

Experience / skills required

• Business Degree level with strong academic record
• Strong understanding of field sales, Sales Operations and analytics -
• 6 –8 years FMCG experience, which must include extended period within sales operations/management and business analytics
• Good relationship management and interpersonal skills
• Excellent communication, influencing and negotiating skills.
• Excellent understanding of strategy development and implementation
• Good understanding of project/change management
• Presentation, report writing and research skills.
• Multidimensional and creative with an ability to work on own initiative as well as be a great teammate

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Portbell Brewery

Additional Locations :

Job Posting Start Date :

2026-06-16