About the role
This role supports the enablement of elevated client experience and innovation in our boutiques through key fashion projects that will support us to leap forward in 2030. It is a unique role that sits at the intersection of Client and Retail, acting as a catalyst to unlock and elevate both retail and client experience while also supporting simplification efforts. The fashion projects that fall within this scope will also support elevating brand equity and driving client engagement. The objective of this role is to drive key fashion projects to ensure they reach stable business-as-usual standards while also evolving and optimising the tools to meet the demands of the future allowing this function to remain dynamic and in-touch with the expectations of our teams and clients This role will serve as the single point of contact for client x retail fashion projects in the region, providing clarity, simplicity, transparency and efficiency for all parties
What impact you can create at Chanel
For 2026, the following key projects have been identified as priorities for Fashion Retail and Client:
ORION
Orion is a new in-boutique Global POS and back-end reporting tool beginning its launch in SEAA in Q3 of 2027.
- Ensure the successful rollout and ongoing adoption of the new POS platform and back-end reporting across boutiques
- Act as a key liaison between Global, Retail teams, Divisional partners, North Asia partners, and technical stakeholders
- Ensure all transaction processes are efficiently supported, standardized, and continuously improved leveraging the platform
- Monitor platform performance, user feedback, and service KPIs to support adoption and evolution of user journeys
- Support any training, documentation, and change management needs related to the new POS and reporting usage in boutiques in partnership with the Markets
- Collaborate with internal teams to ensure alignment with customer experience, operational, and compliance requirements
Fashion App / INChanel
A suite of digital services that allows targeted clients to browse products, manage their account, and engage with personalized services and communications anytime, anywhere.
- Serve as the Single Point of Contact with global in 2026 to build the foundational set up of INCHANEL readiness, to prepare for a 2027 rollout.
- Oversee the phased rollout of INCHANEL in SEAA across 2027, working closely with markets to drive adoption and ownership.
- Support the day-to-day operation of InChanel
- Monitor basic app performance indicators and assist with reporting
- Collect and consolidate client feedback and app-related inquiries
- Support content updates, feature rollouts, and in-app communications
- Assist in testing new features and updates before release
- Escalate technical issues and client-reported bugs to relevant teams
- Monitor key metrics to measure client engagement such as visits, cross shop and yearly spend
The following projects will continue to be core areas of focus for this role in the years to come:
CHANEL ET MOI
CHANEL is committed to preserve and safeguard the incomparable quality of each creation. With that, the Chanel & Moi program was created, which reveals a series of aftersales initiatives and services, to demonstrate our lifetime engagement with clients. SEAA is nascent in our understanding and adoption of CHANEL et Moi, which is increasingly positioned centrally by Global in the client proposition.
- Leveraging a baseline of current state and work with regional, market, and global leads to build a 3 year CHANEL et Moi strategy for SEAA
- Once aligned, support the orchestration of local strategy and roadmap of the Chanel & Moi program by partnering with different métiers within the House
- Ensure consistent and elevated aftersales physical and digital experience and client services, with efficient pathways and quality repairs
- Support the set-up of two Chanel & Moi Les Atelier in the region projected to open in Q4 2026
- Serve as the SPOC for SEAA regional, cascading and overseeing change management of new CHANEL et moi initiatives / campaigns that are to come
ICOCO
A digital tool that helps staff manage retail operations and clienteling by accessing customer profiles, tracking interactions, understanding inventory availability, and delivering personalized service on the shop floor.
- Ensure effective deployment, adoption, and day-to-day usage of the fashion associate digital app across boutiques
- Act as a key point of contact between retail teams, iCoco champions, and digital/IT stakeholders
- Support fashion associates in using the app for clienteling, customer engagement, and in-store sales activities.
- Monitor app usage, performance, and user feedback to identify enhancement opportunities
- Coordinate training, user guides, and ongoing support to drive consistent and confident usage
- Ensure training and process documentation are up to date
- Ensure the app aligns with retail processes, client experience standards, and data governance requirements
Voice of Clients / CSS
A Customer Service Survey that is used to collect client’s feedback on service quality, satisfaction, and experience to help improve performance and client relationships
- Monitor customer service survey results and key satisfaction metrics on a regular basis
- Analyze client feedback to identify trends, strengths, and improvement areas across retail and client service teams
- Partner with retail, client, and management teams to translate insights into actionable improvements
- Ensure timely follow-up on client feedback, including service recovery where required
- Support the enhancement of survey design, deployment, and reporting to maximize insight quality
- Continue to evolve questions to include Chanel et moi as we amplify the program in the region
- Explore opportunities to capture voice of non-purchasers
- Track the effectiveness of improvement actions and report on progress and outcomes
Alternative Distribution / Resellers
A dedicated stream to build understanding of the impact of diversion and resale markets for Fashion in SEAA as well as developing action plan for our market to address them. Critical for brand protection and buiding brand equity.
- Serve as the Single Point of Contact for all incoming requests and cascades and a steward for validation / requests; for both Global and Market.
- Review of internal global scoring cards process from region to market and formalize as needed
- Ensure review of the flags are done regularly and stays consistent across markets
- Seek to understand the “gap” that resellers are filling to propose services that could be offered by Top Clients team
- Support roll-out and understanding of Global Reseller Training
- Regular Alternative Distribution reporting to regional leadership with key action plans.
You are energised by:
- Working in a fast-paced, collaborative environment where ideas are shared openly and teamwork drives success.
- Navigating complexity and ambiguity, creating clarity, structure, and momentum for cross-functional teams and initiatives.
- Building strong relationships across diverse stakeholders and aligning people around shared goals and outcomes.
- Taking ownership of initiatives from concept to execution and delivering tangible impact.
- Balancing strategic thinking with attention to detail, connecting the dots between seemingly unrelated information to generate insights and innovative solutions.
- Coordinating multiple priorities and dependencies to drive progress and achieve results.
- Supporting change and transformation, helping teams adapt and thrive in evolving environments.
- Learning continuously, embracing feedback, and developing new skills and expertise.
What you will bring:
Academic / Professional Qualifications
- Open to candidates with any relevant background or degree; a business, marketing, or digital-related education is a plus but not required
- Program management skills and or Transformation expertise
- Interest in retail operations, client experience, or digital tools
- Comfortable learning and using new apps, platforms, and systems
- Strong communication and collaboration skills to work across boutique and client teams
- Detail-oriented, organized, and proactive with a positive, solution-focused attitude
- Comfortable working with ambiguity; agile and able to regularly reprioritize.
Work Experience
- At least 5 years of experience in retail, client service, or administrative support (internships, part-time, or project-based experience count) with experience in project management
- Familiarity with boutique operations, client interactions, or digital tools is a plus
- Exposure to customer service processes, reporting, or basic data tracking
What Chanel can offer you
- The opportunity to grow within a globally recognised luxury brand that values creativity, innovation, and excellence.
- Exposure to diverse stakeholders, cross-functional collaboration, and impactful business initiatives.
- Development of key skills in strategic thinking, stakeholder management, project leadership, and problem-solving.
- A collaborative and inclusive culture, complemented by competitive local benefits and wellbeing programmes.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.
Skills & Tags
Aplyr's read
Chanel embodies luxury and timeless elegance, attracting creative professionals passionate about high fashion and innovative beauty solutions.
What's promising
- •Chanel offers a prestigious brand reputation, attracting top talent in fashion and beauty.
- •The company provides opportunities in diverse roles, from creative to technical positions.
- •Chanel's global presence allows for career growth and international exposure.
What to watch
- •High competition for roles may limit opportunities for advancement.
- •The luxury industry is susceptible to economic downturns impacting job stability.
- •Limited public information about work-life balance and company culture.
Why Chanel
- •Chanel's legacy of innovation in fashion and beauty sets it apart.
- •The brand's commitment to craftsmanship ensures high-quality products.
- •Chanel's influence in the luxury market offers unique career experiences.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Chanel
Chanel is a French luxury fashion house known for its haute couture, ready-to-wear clothes, luxury goods, and fashion accessories. Founded by Coco Chanel, the brand is synonymous with elegance and timeless style.