Senior Performance Marketing Specialist (They/She/He)

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

Our culture and strong values. 

Our career development philosophy. 

Our commitment to being a force for good. 

We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

Work alongside performance marketers, data engineers & data scientists and be responsible for using data to proactively uncover untapped opportunities, measure & monitor performance, and optimize all aspects of Glovo's marketing efforts. You will work hand in hand with performance leads and you will be responsible for 360 projects, working closely with all channel teams. Having experience managing big projects from scratch is key!

THE JOURNEY

• Take the lead in creating, developing, and optimizing high-impact campaigns for one of Glovo's regions (Africa, EE, Balkans, or SWE).
• Specialize in driving acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels.
• Bring a hands-on, data-driven approach to daily operations, helping the team tackle challenges and exceed goals.
• Collaborate with a skilled team of marketers and analysts across Performance Marketing channels, including Paid Social, SEM, ASA, and programmatic, to maximize impact.
• Own your performance targets and consistently deliver on key metrics to drive growth.
• Champion excellence in your region by not only hitting targets but also sharing insights and best practices that elevate team performance.
• Lead continuous optimization efforts through A/B testing and performance analysis, ensuring every campaign is fine-tuned for maximum efficiency.
• Work cross-functionally with design, local marketing teams, BI, and Martech to craft and execute winning strategies that push campaign performance to the next level.

WHAT YOU WILL BRING TO THE RIDE

• 3-5+ years of experience in performance marketing, with a strong focus on Google App Campaigns (preferably UAC) and programmatic advertising.
• Proven expertise in scaling campaigns, optimizing acquisition funnels, and maximizing ROAS.
• Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization.
• Strong analytical mindset with a passion for turning data into actionable insights.
• Experience managing large-scale campaigns and collaborating across multiple stakeholders and teams.
• Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer.
• Ability to thrive in a fast-paced, dynamic environment and drive projects from strategy to execution.
• Excellent communication and problem-solving skills with a proactive approach.
• Fluency in English (additional languages are a plus).
• We will positively value: Experience with Paid Social, programmatic, and SEM; Adjust, Branch or Appsflyer, and overall experience in the online advertising industry