Director, Commerce

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role Summary and Impact 

Reporting of the role: This role reports to the Head of Media Practices &  works closely with Head of ecommerce, WPP Media APAC 

Role Description 

The Director of ecommerce brings thought leadership in full funnel commerce strategy and planning, ecommerce campaign management, DTC, and retail media expertise to the WPP Media, delivering best-in-class solutions across our client teams. 

This role will understand the capabilities of commerce platforms including retail media networks and AdTech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. 

This role will have the opportunity to work across multiple client accounts, Affiliate and influencer marketing teams, performance marketing, retail, tech and analytics partners, and support highly dynamic cross-functional project teams.  This role is designed to deliver Commerce strategic support to our clients and WPP client teams. The role is responsible for operationalizing best practices, developing commerce solutions, and delivering client business objectives. 

Job Responsibilities: 

Strategic Leadership: 

• Champion the adoption of WPP Commerce across existing and new business 

• Support client teams (investment, performance, planning, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives. 

• Support the integration between commerce and brand media to develop end-to-end media strategy for clients. 

• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics. 

• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks. 

• Develop robust partnerships with key marketplaces (Lazada, Shopee etc.), affiliates (shopback, involve asia etc.), other retail partners (Foodpanda, Grab etc.) 

• Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans. 

• Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integrate digital/non-digital retail media formats into overall client campaigns.  

Client Success: 

• Collaborate closely with client teams to execute best-in-class campaigns aligned with client objectives. 

• Consult with agencies and clients, translating business briefs into actionable retail media strategies. 

• Drive performance across marketplace accounts, ensuring alignment with broader commerce strategies. 

• Design measurement frameworks for all retail media formats, considering factors like lift studies, in-store traffic data, and promotional code tracking, to track effectiveness and client ROI. 

 Operational Excellence: 

• Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients. 

• Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying. 

• Proactively identify and evaluate emerging platform capabilities, pilot new ad products, and negotiate favourable partnership terms to maintain our competitive edge. 

• Develop and run training program to raise group capability across key Commerce capability. 

 Commercial 

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