About the role
Job Description
主要职责
- O2O渠道战略制定：根据品牌发展战略，制定并优化O2O渠道生意战略，包括线上平台和线下门店整合，提升品牌在各渠道的覆盖率和市场份额。
- 市场分析与洞察：进行深入的市场趋势、竞争对手分析、消费者行为研究，为品牌提供有价值的见解和战略建议，支持全年/季度选品建议和TA洞察。
- 营销活动策划与执行：与跨职能团队紧密合作，将营销整合到公司的全面营销日程中，建立互补的技能和杠杆，提高资源投资效率，线上转化率。
- 业务分析和KPI监控：制定O2O全年和阶段性生意驱动重点KPI，闭环追踪KPI达成率，帮助区域一起提升KPI表现，驱动生意增长。
- 与跨部门同事合作，处理与战略制定，在线ND/TDP扩展和活动设计，执行和审查。为了最大限度地提高MDLZ核心品牌的曝光率和消费者教育，与内容团队合作，以更高的效率处理运营内容。
岗位要求：
- 本科及以上学历，5年以上知名快消品公司销售经验
- 3年以上贸易营销经验，有O2O经验者优先
- 较强的业务计划和沟通能力
- 能够管理多个不同的利益相关者
- 学习能力强;自我激励;结果驱动的
- 良好的数据分析和表达能力
Business Unit Summary
Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularCategory Planning & ActivationSalesAplyr's read
Mondelez International is a global leader in snacks, attracting diverse talent passionate about iconic brands like Oreo and Cadbury.
What's promising
- •Strong global presence with a portfolio of beloved snack brands.
- •Commitment to sustainability and ethical sourcing in its supply chain.
- •Investment in employee development through programs like 'Taste The Future.'
What to watch
- •Facing challenges from fluctuating commodity prices impacting costs.
- •Highly competitive market with constant pressure for innovation.
- •Complex global operations can lead to bureaucratic decision-making.
Why Mondelez International
- •Houses iconic brands such as Oreo, Toblerone, and Cadbury.
- •Offers diverse career opportunities across regions and functions.
- •Focuses on digital transformation and e-commerce growth strategies.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Mondelez International
Mondelēz International is a multinational confectionery, food, and beverage company known for its snack brands, including Oreo, Cadbury, and Toblerone.
