Associate Brand Manager

ASSOCIATE BRAND MANAGER 

About Carvana
At Carvana, we’re changing the way people buy and sell cars. With an ambitious vision and a fundamentally different approach designed to be fun, fast, and fair, Carvana became the fastest-growing automotive retailer in history. We expanded nationally, went public on the New York Stock Exchange, sold our 1 millionth car, and reached the Fortune 500, all in just eight years. 

Today, with 4 million retail customers and counting, Carvana is both the fastest-growing and the most profitable public automotive retailer, and we’re just getting started. We continue to raise the bar for our customers as we tackle the enormous opportunity still ahead in the largest consumer vertical.  

Working here means being part of a team that embraces change, celebrates creative problem solving, and always strives to be better. At Carvana, you’ll have the opportunity to take on meaningful challenges, learn quickly, and help shape the future of automotive retail. If you’re driven to grow and make an impact as part of a collaborative team, you’ll fit right in. Learn more about what it’s like to work here from the people that already do. 

About the team and position
Our company is searching for an Associate Brand Manager to perform a key role in developing and executing Carvana’s marketing strategy for our new products and services. This person will have the unique opportunity to join the company in the process of growing and scaling a variety of new initiatives and will be able to help chart the course forward.

The Associate Brand Manager will specifically oversee brand positioning and go-to-market strategies for Carvana’s internal and B2B areas of the business. Specifically, they will be responsible for focusing on Adesa and the Carvana Employer Brand, developing integrated marketing strategies across marketing channels, including but not limited to digital, content, social, email, experiential, direct mail and print, partnering closely with internal creative, PR/communications and quantitative marketing teams to develop, execute, and analyze the effectiveness of new and existing marketing programs. This person would ensure connective tissue across brand initiatives, aligning our employer brand with the broader Carvana and Adesa story to our key audiences. 

You’ll work in a collaborative, fast-moving environment, turning high-level business opportunities into solutions to launch, test, and scale quickly. 

This is a fully on-site position, Monday through Friday, at our corporate HQ in Tempe, Arizona.

What you’ll be doing 

• Work with cross-functional teams on product/brand positioning and go-to-market plans for Adesa and Carvana’s Employer Brand 
• Develop integrated marketing plans to drive growth across multiple marketing channels
• Create strategic plans to better understand target customer’s behavior and purchase triggers
• Leverage insights to write thoughtful briefs for the creative team and provide feedback on all creative assets
• Regularly share performance and strategy updates with leadership and stakeholders.
• Other duties as assigned. 

What you should have/know

• Bachelor’s degree, or equivalent experience, in business, advertising or marketing. 
• Master’s in business administration is a plus. 
• 3+ years’ experience in a marketing/brand management role focused on B2C or B2B marketing. Additional experience on the agency side is a nice to have, but not required
• Ability to thrive (and preference to work) in a dynamic, fast-paced environment with frequently changing goals and deadlines.
• Demonstrated intellectual curiosity and interest in solving problems, thinks big and has strong convictions.
• A deep understanding of offline marketing channels (though not afraid to push the status quo), along with new/emerging trends to reach our customers.
• Strategic thinking combined with strict attention to tactical details and execution.
• Ability to collaborate effectively with internal and external stakeholders in a courteous manner
• Ability to exercise independent judgment in making decisions.