Director Regional Sales, France

An overview of this role

As the Director of Regional Sales for the French region, you’ll own the strategy and execution to grow GitLab’s presence across France. You’ll build and lead a high-performing Account Executive team, establish disciplined, data-informed sales processes, and stay close to the field by engaging directly with key accounts. Reporting to the VP of Sales, you’ll work across account management, customer success, marketing, product, engineering, and operations to deliver a consistent, high-quality experience for GitLab customers and expand our footprint. In this role, you’ll help shape GitLab’s go-to-market motion in the French region, drive new logo acquisition and expansion, and influence how we bring our open source and DevSecOps story to a broad range of customers while executing against ambitious bookings and ARR growth targets.

What you’ll do

• Lead the growth of GitLab’s business in the France region by building the regional sales plan, enforcing pipeline discipline, and driving day-to-day execution to meet quarterly bookings and ARR targets.
• Manage, coach, and develop a team of Account Executives, joining customer meetings and modeling consistent, high-activity, field-focused sales behavior.
• Drive new logo acquisition across a broad base of medium-sized businesses in France while shaping and executing a long-term strategy for larger, more complex accounts.
• Build GitLab’s reputation in the French market by partnering with marketing, business development, and local networks to generate qualified pipeline and deepen market awareness.
• Establish clear operating rhythms, sales processes, and methodologies (such as MEDDPICC or similar) that create structure, accountability, and repeatability without sacrificing agility.
• Collaborate with regional sales leaders and cross-functional partners in account management, customer success, marketing, product, engineering, and operations to align coverage, share best practices, and ensure consistent execution.
• Develop and maintain executive-level relationships with key accounts, positioning GitLab as a strategic partner and uncovering expansion and renewal opportunities.
• Analyze pipeline, forecast, and performance data to identify gaps and opportunities, adjust regional plans to focus on the highest-impact activities, and represent the Alps business internally with clear insights on market trends and customer needs.

What you’ll bring

• Experience building and leading high-performing sales teams in a regional or multi-country context, with a focus on coaching, field engagement, and talent development.
• Ability to design and execute a regional go-to-market plan, including pipeline generation discipline, territory coverage, and structured deal execution.
• Familiarity with B2B software or technolog