About the role
Job Description:
Key responsibilities:
Effectively runs the day to day planning on key accounts
Builds and develops media owner relationships in order to drive market leading planning for clients
Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners
AI 驅動的策略發想 (AI-Powered Planning)
- 利用 AI 工具進行市場研究、競品分析與消費者洞察,將原本冗長的分析流程轉化為即時的策略建議。
- 與主管討論並負責撰寫具備商業邏輯的 Creative Brief,並能指揮 AI 協作生成多樣化的創意發想。
高感度的客戶對接 (Client Relations & Consulting)
- 能協助團隊一起深入理解客戶的商業目標,並能指揮 AI根據目標與需求所產出的複雜數據,轉譯為有溫度的行銷語言,共同向客戶提案並說服決策。
專案領航與品質控管 (Project Orchestration)
- Lead AI:你不是被 AI 取代,而是你帶領一個「AI 小組」完成任務。
- 確保所有 AI 生成的內容皆符合品牌調性與法律規範,加入「人」的判斷與細膩修飾。
Location:
Taipei - No. 77, Songgao Rd., Xinyi Dist.Brand:
IsobarTime Type:
Full timeContract Type:
PermanentAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
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