Digital Marketing Specialist

About Australasian Medical and Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS):

AMSL and NZMS are subsidiaries of Dexcom, a worldwide leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. We form partnerships with world leading medical device, pharmaceutical and scientific innovators and are passionate about introducing and establishing advances in healthcare and science for the benefit of patients and healthcare providers.

Working in the Medical Devices Industry, you will be exposed to a broad range of products that have life changing effects on a patient's quality of life.

Meet the Team:

Working in the DTC (Direct to Consumer) Marketing team, we’re looking for a Marketing Specialist to plan, execute, and optimise marketing campaigns across multiple channels. This role plays a key part in driving awareness, engagement, and conversion through data-led marketing initiatives, working closely with internal stakeholders and external partners and supporting website/customer experience improvements across our campaigns.

You’ll be hands-on across campaign execution while also using insights and performance data to continuously improve results. Your attitude will be as important as your skill set. We’re a team who work hard, support each other, and have fun along the way. If this sounds like the environment you’d like to thrive in, then we look forward to talking to you. 

Where you Come In:

Campaign execution

• Plan, execute, and optimise marketing campaigns across channels including TV, OOH, Website, Digital, Emails, Customer Journey’s, Sponsorships and more!
• Support end-to-end campaign delivery, from briefing and asset creation through to launch, optimisation, and reporting.
• Ensure all activity aligns with brand guidelines and marketing strategy.

Content & channel management

• Manage and update website content, landing pages, and assets to support campaigns and customer journeys.
• Create and publish digital content across owned channels including website and emails.
• Support copywriting for digital assets such as emails and web content.

Performance & optimisation

• Track, analyse, and report on campaign performance using analytics platforms.
• Monitor KPIs including traffic, engagement, lead generation, and ROI.
• Identify trends, insights, and opportunities to improve performance through testing and optimisation (e.g. A/B testing).

Marketing technology & tools

• Use marketing platforms and tools (e.g. marketing automation, CMS) to support campaign delivery and reporting.
• Maintain best practice in data accuracy, tracking, and compliance.

Compliance & Governance

• Ensure all marketing materials comply with TGA (Australia) and ASA Therapeutic Code (NZ) regulations, as well as internal Marketing/Legal/Regulatory/Medical processes.
• Maintain accurate documentation for approvals and audits.

Stakeholder Collaboration

• Liaise with advertising companies to book in media and advertising opportunities
• Work closely with global and APAC teams to localise creative assets for product range.

What makes you successful:

• You have between 3-5 years of progressive experience in healthcare or consumer health product management/ /medical devices/pharma with a proven track record of success from concept development to launch.
• You have a data-driven mindset with strong attention to detail.
• You have Clear communication skills and the ability to work collaboratively.
• You have are proactive, hands-on approach with a willingness to learn and adapt.
• You have Strong organisational and time management skills.
• You have CRM or Marketing software experience e.g. HubSpot or Marketing Cloud. 
• You have Ability to interpret and act on analytics insights to optimize campaigns and improve ROI.
• You have Creative skills for developing engaging content, including copywriting and design briefing.
• You have Ability to work effectively in cross-functional teams and collaborate with internal and external stakeholders.
• You have sound knowledge of the relevant market space, competitor offerings, and industry trends will be advantageous.
• You have good knowledge of the major healthcare systems in ANZ will be advantageous.
• You have sound project management skills will be advantageous.

Travel Required:

• 0-5%

Experience and Education Requirements:

• At least 3 years of experience in Digital Marketing
• You have a bachelor’s degree in marketing or a related field.

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.