Senior Product Manager, AI Member Experience

About your role

Have a passion for helping people through technology - especially AI? Come help Rocket Lawyer disrupt the legal industry and live up to our mission to make the law affordable and simple. You'll work at the forefront of agentic AI product development to build and launch cutting-edge products for millions of customers. Sounds exciting? We’d love for you to join us!

How you will make a difference day to day

Create Insight-to-Action Product Experiences

You must have a proven track record of translating complex data and AI-generated outputs into intuitive, actionable product capabilities and experiences. These products don’t just display data; they are surfacing insights and workflows that prompt users to take the next best action, directly increasing product stickiness and daily utility.

Drive Engagement-Centric Roadmap Strategy

Drive the product roadmap by identifying opportunities where AI can proactively solve user pain points. You will prioritize features based on their ability to drive retention-focused metrics (e.g., reducing time-to-value, increasing session frequency) rather than technical novelty.

Develop AI-Powered UX Benchmarking

Continuously monitor the SaaS landscape to identify emerging patterns in AI-driven engagement. You should have a pulse on how top-tier products use personalized insights, automated summaries, and proactive nudges to create habit-forming experiences that differentiate the product from traditional, static competitors.

Data Driven Product Development

Define and analyze the specific behavioral metrics that prove AI-generated insights are driving business impact. You will prioritize the Rocket Copilot roadmap by balancing "mature judgment" with hard data, focusing on features that don't just deliver data, but measurably increase user session frequency and reduce churn. You must be able to draw a straight line between an AI-driven product decision and its direct implication on recurring revenue and LTV.

Product-Led Growth Strategy

Lead the strategy and execution for Rocket Copilot by identifying "magic moments" where AI can proactively surface value to a user. You will use a mix of quantitative data and qualitative customer empathy to ensure our AI portfolio isn't just a collection of features, but a cohesive engine that guides users from their first "Aha!" moment to long-term, habitual usage. You will act as the "Voice of the Customer" to ensure AI outputs are tailored to solve the specific friction points uncovered in your research.

What you’ll need

• 8-10 years of software Product Development experience ideally with B2B or B2C SaaS products.
• At least 4 years focused on how to optimize AI-driv