Brand Media, Influencers and Partnerships Senior Manager

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About the Job

Life360 seeks to build an iconic brand rooted in making everyday family life better. To that end, we are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel. Notably, this individual will own our demand creation media strategy and stewardship (working with a hybrid agency partner). They will also help identify, source, and manage partnerships (with platform/agency support) with both influencers and other brands we wish to associate with. They will partner with our performance media specialist to ensure cohesion and connectivity across our funnel. They will work deeply with teams in and outside of Marketing, especially our Creative team to ensure we have strong channel/message fit. 

This role has broad scope and is also very much a “strategic + tactical” leadership combination which requires willingness to “roll up the sleeves”. (It is not a role that merely directs activity). If this is you, we would love to hear from you!

The US-based salary range for this position is $137,000 to $201,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• DEMAND CREATION PAID MEDIA STRATEGY & EXECUTION
• Develop and optimize paid media programs that build awareness and consideration for Life360
• Work with the creative team to ensure optimal channel/message fit.
• Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix.
• Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them. 
• INFLUENCER MARKETING STRATEGY & EXECUTION
• Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with.
• Work with agency and platform partners, as you see fit, to procure and manage these deals.
• Work with Analytics to assess the overall and relative performance of our influencer partnership deals. 
• BRAND PARTNERSHIPS STRATEGY & EXECUTION
• Working in collaboration with several internal partner teams (Brand & Creative,