Paid Digital Acquisitions Director

Wells Fargo is seeking a Head of Paid Digital Acquisitions as a Product Management Director to lead and scale customer growth across paid digital marketing channels for the Branded Credit Card business. This role will play a critical leadership position in defining and executing paid acquisition strategies that drive responsible growth, improve customer conversion, and strengthen full-funnel marketing performance. The role will oversee a growing team and partner closely with Marketing, Credit, Analytics, Finance, and Product to deliver customer-led acquisition journeys and maximize return on investment across paid channels.

In this role, you will:

• Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage
• Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion
• Own performance across primary paid channels (e.g., search, social, programmatic, affiliates), optimizing spend allocation and channel mix
• Own & manage 3rd party / agency relationships and contracts in support of business outcomes
• Drive in-channel offer strategy and creative testing, continuously improving engagement, conversion rates, and customer quality
• Lead digital conversion optimization efforts, including landing experiences, funnel performance, and test-and-learn frameworks
• Develop and evaluate paid channel investment scenarios, optimizing for growth, efficiency, and ROI under varying market conditions
• Partner with broader marketing teams to support mid-funnel awareness strategies, ensuring alignment between brand, consideration, and acquisition efforts
• Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities across the funnel
• Collaborate with cross-functional teams (Credit, Risk, Finance, Product, Tech) to ensure alignment with risk frameworks, regulatory requirements, and financial objectives
• Influence senior stakeholders through clear, data-driven insights and executive-level storytelling
• Lead and develop a high-performing, growing team, including management of people leaders and individual contributors
• Set priorities, allocate resources, and ensure delivery against strategic objectives and performance targets
• Foster a culture of innovation, accountability, and continuous optimization across paid digital channels
• Build strong partnerships across Marketing, Analytics, Credit, and Product to drive integrated acquisition strategies
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics 
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer 

Required Qualifications:

• 10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience
• Deep experience managing paid digital acquisition channels and optimizing marketing performance
• Proven ability to develop and execute full-funnel acquisition strategies
• Strong analytical skills with demonstrated experience using data to drive decision-making
• Experience influencing and partnering with senior leadership stakeholders

Desired Qualifications:

• Credit Card industry experience, especially at multiple leading credit card issuers
• Prior experience in credit card roles as general manager responsible for portions of P&L
• Prior experience in credit card lending roles, ideally in varying aspects of credit and lending risk (originations, customer management, fraud, collections)
• Prior experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms
• Prior experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools)
• Prior experience in multiple credit card segments (consumer across full risk spectrum, small business, commercial, partnerships/co-brands)
• Strong understanding and application of risk management principles
• Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
• Professional verbal and written presentation skills 
• Expertise in credit, product, and marketing data and analysis
• Outstanding problem solving and decision-making skills based on analysis, rigorous logic, market and consumer dynamics, and operational assessments
• A demonstrated focus on leading, coaching, mentoring and guiding team member development
• Proven ability to develop and execute full-funnel acquisition strategies
• Strong analytical skills with demonstrated experience using data to drive decision-making
• Experience influencing and partnering with senior leadership stakeholders
• Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
• Consumer Lending experience
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions 
• Demonstrated track record of effective influencing and collaboration at all levels 
• Exceptional problem solving abilities 
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives 
• Excellent written and oral communication skills with ability to clearly communicate results 

Job Expectations:

• Must be able to work on-site at the specified location.
• Must be able to work a hybrid work schedule
• Visa sponsorship is not available.
• Relocation assistance is not provided.
• Must reside within a commutable distance of the posting location
• Ability to travel up to 25% of the time

Job posting may come down early due to volume of applicants.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$185,000.00 - $300,000.00

Posting End Date:

21 Jun 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.