About the role

Aplyr's Quick Take

This role is about leading marketing efforts focused on engaging influencers and creators in the blockchain space to boost brand visibility and user acquisition. It's an individual contributor position that requires strategic planning and execution of KOL initiatives while collaborating with various teams.

Good fit

Ideal candidates have a strong background in growth marketing, particularly in the tech or blockchain sectors, and are comfortable negotiating and managing relationships with influencers. A data-driven mindset and experience with performance tracking are essential.

Worth noting

The role emphasizes a hands-on approach to building partnerships and requires staying updated on rapidly changing industry trends. The focus on KOLs in a niche market could be a unique opportunity for those passionate about blockchain.

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption.

The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption.

We are seeking a KOL Growth Marketing Manager to lead creator and influencer engagement, drive brand awareness, and scale user acquisition through strategic partnership and campaign execution. This role is crafted for a growth-oriented marketer who knows how to leverage Key Opinion Leaders (KOLs), influencers, and content partners to amplify the network’s visibility and community reach.

Responsibilities

Lead the strategy and execution of KOL/influencer marketing initiatives that align with broader ecosystem growth and brand positioning goals.
Source, vet, negotiate, and manage relationships with top-tier KOLs, content creators, and industry thought leaders in the blockchain/Web3 space to drive measurable campaign outcomes.
Build and own creator partnership frameworks, including content calendars, engagement briefs, deliverables, budgets, and performance tracking.
Collaborate with cross-functional teams (Brand, Social, Product, BD, and Events) to integrate KOL efforts with key product launches, ecosystem milestones, and marketing campaigns.
Define and report on key performance indicators for KOL programs — including reach, engagement, conversions, and ROI — and use data to optimize strategies and tactics.
Support community engagement through co-created content, AMAs, livestreams, and events that strengthen trust and advocacy among target audiences.
Maintain a dynamic and forward-looking radar on industry trends, platform dynamics (Telegram, X, YouTube, Discord, TikTok), and emerging creator ecosystems relevant to Web3 audiences.

Professional Profile

3–6 years of experience in KOL/influencer marketing, growth marketing, or ecosystem engagement — ideally within Web3, blockchain, or high-growth technology environments.
Demonstrated success running and scaling KOL campaigns with measurable impact on brand awareness and user adoption.
Deep understanding of social platforms, digital content formats, and creator ecosystems, especially in Web3 audiences.
Excellent negotiation, communication, and relationship management skills.
Data-driven mindset with competency in performance analytics, campaign measurement, and optimization.
Ability to work collaboratively across product, marketing, and business functions to align campaigns with strategic milestones.

Highly Valued Skills

Existing network of top Web3 KOLs, creators, or influencers.
Experience tailoring influencer and community programs for multiple global markets or regions.
Proficiency with analytics, tracking, and creator management tools (UTMs, engagement platforms, social analytics).
Fluency in English and Mandarin or additional regional languages.

Skills & Tags

go rust ai data analytics product design marketing

Aplyr's read

Hyphen Connect is a tech innovator in connectivity solutions, employing diverse roles from risk management to marketing, with a strong focus on Mandarin speakers.
Synthesized from recent postings & public sources

What's promising

•Hyphen Connect is at the forefront of connectivity technology innovation.
•The company offers diverse roles, from risk management to tech consultancy.
•Opportunities for Mandarin speakers are abundant, indicating a focus on Asian markets.

What to watch

•High demand for Mandarin speakers may limit opportunities for non-speakers.
•The company appears to have a high turnover in compliance roles.
•Limited public information about company culture and work-life balance.

Why Hyphen Connect

•Hyphen Connect bridges traditional and decentralized finance roles.
•The company emphasizes roles in both tech and financial compliance sectors.
•Focus on Mandarin-speaking roles suggests strategic alignment with Asian markets.

Aplyr’s read is generated by AI from public sources. Was it useful?