About the role
Job Description Summary
The Brand Manager is a strategic leader responsible for defining and executing brand strategy across Morocco, Tunisia, and Algeria, in alignment with global and regional marketing directives. The role drives brand growth, market share, and customer engagement through innovative, compliant marketing initiatives.The Brand Manager leads and oversees end to end new product launches, including launch strategy development, cross functional coordination, execution planning, and post launch performance tracking, ensuring timely, impactful, and consistent market entry. Acting as the brand team leader, the role ensures consistency, relevance, and excellence across all brand touchpoints.
Job Description
Key Responsibilities
Strategic Leadership & Brand Stewardship
Define and champion the brand vision, positioning, and strategic roadmap for the MTA cluster (Morocco, Tunisia, and Algeria), including pipeline assets and upcoming launches
Lead cross‑functional Brand Teams, ensuring integrated planning, launch preparedness, and consistent execution across all channels
Identify portfolio opportunities, pipeline potential, and unmet medical needs, driving new product launch strategies, lifecycle planning, and corrective action plans to sustain long‑term growth
Marketing Excellence & Operational Execution
Develop and execute robust tactical plans, end‑to‑end launch strategies, and omnichannel campaigns that are customer‑centric and fully compliant with internal SOPs and Code of Conduct guidelines
Lead pre‑launch, launch, and post‑launch activities, including positioning, messaging, promotional material development, field force enablement, and launch performance reviews
Monitor brand and launch performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes across the MTA cluster
Manage brand and launch budgets and forecasts with a focus on efficiency, impact, and return on investment
Customer & Market Insights
Engage with HCPs and KOLs to generate actionable insights that inform launch positioning, value propositions, and go‑to‑market strategies for Morocco, Tunisia, and Algeria
Tailor launch and in‑market messages according to patient segment needs, addressing clinical priorities, disease burden, and treatment pathways across MTA
Build strategic partnerships with key institutions and stakeholders to support successful product adoption and launch penetration
Cross‑Functional Collaboration & Launch Readiness
Collaborate closely with Medical Affairs, Market Access, Regulatory, Sales, Supply Chain, and Global Marketing to ensure launch readiness and flawless execution
Lead Integrated Brand Planning and Launch Excellence processes, ensuring alignment on timelines, objectives, risks, and mitigation plans
Localize global and regional launch strategies and materials to reflect market dynamics, access conditions, and customer expectations across MTA
Key Performance Indicators
Market share evolution, competitive positioning, and new product launch performance
Quality and timeliness of launch execution and strategic/tactical plans
Compliance with internal, regulatory, and ethical standards
Effectiveness of cross‑functional collaboration and stakeholder engagement
Minimum Requirements
Experience
Minimum of 4 years of hands‑on experience in pharmaceutical marketing, with a proven track record in leading or supporting successful product launches and brand lifecycle management in innovative or specialty therapies
Experience leading cross‑functional teams and managing complex launch projects in matrix environments
Skills
Strategic marketing, launch excellence, and lifecycle management expertise
Strong analytical, forecasting, and decision‑making capabilities
Digital fluency and omnichannel campaign execution
Influencing, negotiation, and stakeholder management skills
Agility, resilience, and operational excellence
Knowledge
Deep understanding of the healthcare ecosystem, product launch pathways, therapeutic areas, and patient journeys
Strong familiarity with regulatory frameworks, compliance standards, pricing, and market access considerations
Languages
Fluency in English & French
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic PartnershipsAplyr's read
Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
What's promising
- •Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
- •The company offers a wide range of global career opportunities across various fields.
- •Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.
What to watch
- •Regulatory challenges can impact the speed of drug approval and market entry.
- •High competition in the pharmaceutical industry requires constant innovation to maintain market position.
- •Complex organizational structure may slow decision-making processes.
Why Novartis
- •Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
- •The company emphasizes a diverse and inclusive workplace culture across its global operations.
- •Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Novartis
Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.
