About the role
Title: Senior Brand Manager
Base city: Shanghai
About The Job:
Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As (Senior) Brand Manager within our Specialty Care , you’ll have a broad career development platform, be able to develop vertically or horizontally within the team and company, participate in the company's main promotion projects, enhance personal abilities, and establish and expand your own network and connections through extensive influence and more resources in the pharmaceutical and health system.
Main Responsibility:
- Responsible for product lifecycle planning and execution
- Identify and select business growth opportunities, and formulate clear customer behavior goals.
- Manage product line and brand life cycle management to bring continuous and stable growth.
- Ability to develop, execute and manage customer engagement plans
- Develop an omnichannel plan to drive customer behavior change.
- Ability to present production requirements clearly and directly to creative and media suppliers. Produce creative and competitive branded content to create a great experience for customers.
- Timely and effective market insights, including healthcare environment and KOLs, continuously optimized based on data and reports.
- Cross-functional collaboration ability
Job Qualifications:
- Working Experience: 3-5 years of product management experience, multinational pharmaceutical companies is preferred
- Transversal Skills:Excellent communication and interpersonal skills
- Functional Skills: Championing People,Growth Mindset,Obsessive Execution
- Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)
- Language requirements: Proficiency in English and fluent Mandarin
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Skills & Tags
Aplyr's read
Sanofi is a leading global healthcare company specializing in therapeutic solutions for complex diseases, attracting professionals passionate about innovation in human health.
What's promising
- •Sanofi has a strong focus on innovative therapies for diabetes, oncology, and rare diseases.
- •The company invests heavily in research and development, ensuring a robust pipeline of new treatments.
- •Sanofi's global presence offers diverse career opportunities in various healthcare sectors.
What to watch
- •The pharmaceutical industry faces intense regulatory scrutiny, which can impact Sanofi's operations.
- •Sanofi's competitive market requires constant innovation to maintain its leadership position.
- •Global operations may lead to complexities in supply chain and regulatory compliance.
Why Sanofi
- •Sanofi's emphasis on rare diseases sets it apart in the pharmaceutical industry.
- •The company has a dedicated focus on immunology, offering specialized career paths.
- •Sanofi's commitment to global health solutions differentiates it from competitors.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Sanofi
Sanofi is a global healthcare company focused on human health. It develops and provides therapeutic solutions in areas such as diabetes, oncology, immunology, and rare diseases.
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