Growth Marketing Specialist (B2B)

Your Purpose 

We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency.

You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between.

We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you.

Reports To

Senior Marketing Manager for Bitso Business - Ingrid Carraro

Who You Are 

• 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
• A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
• Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot (Marketing Hub & CRM).
• Strong analytical skills: you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling.
• Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable.
• Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
• Excellent written and verbal communication in English and Spanish.
• Based in Mexico City with availability for occasional travel.
• Nice-to-Have
  • Experience in fintech, financial services, or enterprise SaaS B2B environments.
  • Familiarity with ABM platforms (Demandbase, 6sense, HubSpot ABM).
  • Experience with paid media management (Google Ads, LinkedIn Ads, Meta).
  • Knowledge of SEO/SEM fundamentals and content marketing strategy.
  • Experience with analytics and BI tools (Google Analytics, Looker, Tableau).
  • Experience with event platforms (Whova, Cvent, others).

What You Will Do 

• Event Marketing & Field Programs
  • Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
  • Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments.
  • Build