About the role
ABOUT THE ROLE
The Sr Coordinator, Marketing Web Strategy will be responsible for the end-to-end briefing, delivery, reporting, and optimization of promotional offers and assets on eComm. Your work plays a critical role in web conversion rates and you will drive impact through web offer strategy, experimentation, and execution of message coverage across all applicable web surfaces. This role reports into the Director of Web and Creative Strategy and will work closely with cross-functional teams including Pricing and Promotions, Creative, Media, Performance Creative, Marketing and Product Analytics, and Legal.
YOUR DAILY IMPACT AT PELOTON
- Lead the briefing, delivery, and execution of promotional assets for onepeloton.com alongside our Content Operations team, ensuring all projects meet strict deadlines and impact team goals
- Ideate and execute data-backed test ideas (A/B testing, User Testing) to improve web performance and operational agility
- Support initial implementation and ongoing usage of agentic AI workflows as defined by your lead
- Adhere to and champion standardized operational workflows in Asana and other tools
- Provide feedback on web assets based on best practices and/or past performance
- Monitor and report on asset performance metrics, providing the right level of detail to stakeholders to influence future project decisions
- Act as a key bridge between Product, Pricing and Promotions, Creative, Media, and Performance Creative teams
YOU BRING TO PELOTON
- 2+ years of related experience in web marketing, digital project management, or e-commerce. (Equivalent college degree or trade certification also accepted)
- Proven ability to analyze complex requests and propose workable solutions independently, even when the path to execution is not initially clear
- Strong verbal and written communication skills
- Comfortable using data to drive decisions and a desire to learn how to influence management priorities through performance insights
- Ability to manage high-volume workloads in a fast-paced environment without sacrificing attention to detail or project deadlines
- A history of building strong connections with cross-functional peers and a commitment to practicing authentic allyship and inclusive teamwork
- Ability to rely on your own knowledge to complete objectives while knowing when to seek guidance from senior leadership to align with broader company values
- Experience working with Agentic AI or Generative AI tools is a plus
#LI-KM1
#LI-Hybrid
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
02 Aplyr's read
Peloton is a fitness technology innovator, attracting tech-savvy professionals passionate about revolutionizing home workouts with immersive experiences.
What's promising
- •Peloton's subscription model provides recurring revenue and customer engagement.
- •The company's integration of technology with fitness offers unique user experiences.
- •Strong community engagement enhances customer loyalty and brand identity.
What to watch
- •Peloton faces intense competition from other fitness tech companies.
- •High equipment cost may limit market penetration.
- •Supply chain challenges have previously impacted product availability.
Why Peloton
- •Peloton combines high-tech equipment with interactive content for home fitness.
- •The brand fosters a strong, active community through its platform.
- •Peloton's live and on-demand classes offer flexibility and variety.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About Peloton
Peloton Interactive is a fitness technology company that offers a subscription-based platform for live and on-demand workout classes, primarily through its high-tech stationary bikes and treadmills. By combining cutting-edge equipment with a vibrant community and engaging content, Peloton has transformed the way people approach fitness and wellness at home.
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