About the role
Job Description
As a Senior Brand Manager, Communications, you will be responsible for shaping and leading brand communications strategy that drives creative excellence and consistent execution across markets. You will champion how great marketing gets done—translating strategy into impactful communication, strengthening creative effectiveness, and embedding best‑in‑class practices across teams.
In this role, you will partner with cross‑functional and regional stakeholders to influence brand storytelling, communication standards, and creative execution. This position is best suited for a seasoned marketer who is as passionate about creative craft and effectiveness as they are about business results, and who can lead through influence in a highly matrixed, global environment.
What you’ll do
- Lead development and execution of brand communications strategies that elevate creative quality and effectiveness
- Partner with regional and functional teams to drive alignment on communications frameworks, playbooks, and best practices
- Influence and guide creative processes across markets to ensure consistency, clarity, and impact
- Design and deliver internal communication plans that drive adoption of communication standards and marketing tools
- Collaborate with agency and creative partners to ensure communications deliver against strategic intent
- Partner with learning, capability, and creative teams to build scalable approaches that strengthen marketing execution
- Track engagement, adoption, and effectiveness of communications initiatives using data‑driven metrics
- Act as a thought leader on communications excellence, sharing insights, tools, and best practices across the organization
What we’re looking for
- Proven experience as a Senior Brand Manager or equivalent, with deep expertise in brand communications and creative execution
- Strong strategic thinker with the ability to simplify complexity and communicate clear direction
- Demonstrated ability to influence senior stakeholders and lead through collaboration rather than authority
- Experience working in global or multi‑market environments with comfort navigating diverse stakeholder needs
- Strong communication and storytelling skills, including experience presenting to senior leadership
- Ability to manage multiple high‑profile initiatives in ambiguous or “blank‑slate” environments
- Strong business acumen and understanding of how communications drive brand equity and business performance
- Willingness to collaborate across time zones and travel periodically to support global partnerships
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
Aplyr's read
Kraft Heinz is a global food giant, attracting professionals passionate about iconic brands and innovative product development in the food and beverage industry.
What's promising
- •Kraft Heinz offers diverse career paths with roles in sales, R&D, and data science.
- •The company is committed to innovation, evident in its investment in R&D roles.
- •Kraft Heinz's global presence provides opportunities for international career growth.
What to watch
- •Kraft Heinz has faced challenges with adapting to changing consumer preferences.
- •The company has undergone significant restructuring, which can create uncertainty.
- •There is pressure to balance cost-cutting with maintaining product quality.
Why Kraft Heinz
- •Kraft Heinz is known for its portfolio of iconic brands like Heinz and Kraft.
- •The company emphasizes data-driven decision-making in roles like category management.
- •Kraft Heinz's commitment to sustainability is reflected in its product innovation strategies.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Kraft Heinz
The Kraft Heinz Company is one of the largest food and beverage companies in the world, known for its iconic brands and commitment to quality.
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