Asset Protection Specialist (Full Time)

The Role  

At Green Thumb Industries and RISE Dispensaries, we believe the first impression is everything and that starts with you. As an Asset Protection Specialist (APS), you’re not just a security presence, you’re the warm, welcoming face of the dispensary and a key part of creating an elevated, friendly, concierge-style experience for our guests. This role is ideal for individuals who enjoy connecting with others, maintaining physical readiness to act with urgency, and ensuring everyone feels safe, respected, and cared for.

This is not your traditional security role. It’s a dynamic blend of hospitality, customer service, and safety leadership, designed to enhance both the customer journey and team member experience. Asset Protection Specialists are active, professional, and approachable stewards of our culture, safety, and brand values.

Key Responsibilities 

Welcoming & Check-In Experience

• Be the first smiling face our guests see—greet all visitors with warmth and positivity.
• Manage check-in with professionalism and efficiency, while upholding compliance standards.
• Set the “RISE Vibe” from the moment customers enter our doors.
• Provide basic concierge-level support: answering common questions and directing traffic.

Safety, Security & Support

• Serve as a visible, approachable, and responsive presence to deter incidents and ensure a sense of calm and order.
• Monitor various areas of the premises, including the store entry/exit and site perimeters, to ensure safety, comfort, and compliance.
• De-escalate situations with empathy, tact, and clear communication.
• Support team members and store operations in matters of safety, cleanliness, compliance, and guest flow by escorting customers and visitors and remaining alert and mobile at all times.
• Report and respond appropriately and urgently to any safety, security, or compliance incidents.
• Support emergency procedures and preparedness, including fire, evacuation, or weather response.
• Conduct visual inspections and checks per SOPs to maintain a secure and hazard-free environment.

Cross-Functional Collaboration

• Foster strong relationships and mutual trust with store teams, leadership, and customers.
• Share insights on guest interactions, safety concerns, and security risks with transparency and discretion.
• Support training of new APS team members to model warm, professional, and compliant behavior.
• Other duties as assigned

Qualifications 

• At least one year of customer-facing or concierge experience strongly preferred.
• Familiarity with POS systems and/or compliance technology preferred.
• Security, military, or law enforcement experience is a plus when paired with a strong commitment to guest-first, hospitality-focused service.
• Meet the scheduling and availability requirements (i.e., ability to work a schedule inclusive of varying shifts such as mornings, days, nights, and weekends) to meet business needs.
• Must have reliable, responsible, and dependable attendance.
• Must pass all required background checks including state-specific cannabis employment requirements.
• Possess valid driver’s license or state ID.
• Must be 21 years or older and meet all state-specific cannabis employment requirements.
• Must be and remain compliant with all legal or company regulations for working in the cannabis industry.

Additional Requirements