Director, Channel - Traditional Trade, South – Thailand

Job Description Summary:

Scope, & Impact:  

• Responsible for achieving business growth in KO and Bottler, by shaping and implementing core capabilities and managing franchise leadership within Complete Portfolio, multi channels and the KO System.   
• Oversee operations in the territory of Haad Thip.  Aligns set of business performance metrics with networked organization and bottling partner.  The FOSM is the ultimate steward of the system progress behind the agree-upon performance metrics for his/her territory. 
• Responsible for coordinating efforts with KO front line working team and bottler’s; ultimately responsible for securing bottling partners’ alignment and flawless execution.  Jointly with the Thailand & Laos Franchise Director; the Franchise Operations Sr. Manager leads the growth with Bottling partners, aligned with the OU’s and center’s strategy. 
• Champions comprehensive segmented Growth to Market (GMT) approaches, with focus on tourist areas.   
• Leads by example and builds capability and a culture of excellence in execution within bottling partner. 
• An agent of change, Franchise will be a key player in the system’s transition to the new operating model and ways of working. 

Qualifications & Requirements

• Bachelor’s degree
• 8-10 years within the KO System or FMCG in a franchise model or equivalent; where leading through influence plays a key role
• Strong experience in Sales, Marketing, and Commercial Strategy Experience
• Understanding of retail (Horeca, Modern, Traditional Channel) and Revenue Growth Management. 

Key Knowledge and Requirements

Mastery of (required)

• Systems Economics
• Commercial Planning
• Channel /Shopper Marketing
• Influencing / Negotiation

Broad expertise in (good to have) 

• Bottler Operations / System knowledge
• Marketing and Commercial experience
• Process Management

What We Can Do for You

·       Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

·       Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Location(s):

Thailand

City/Cities:

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

June 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.