Account Manager, Social

2129 - Account Manager, Social

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

About EssenceMediacom: A Leading WPP Media Brand 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary and Impact 

The Media Activation Manager is responsible for owning the day-to-day execution of all elements of paid social activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. You will also work closely with your account lead (and the team’s head of social), to deliver world class paid social programmes which exceed our client’s expectations.​ 

What we need from you​ 

• Effectively manage your & your team’s designated paid social accounts; ensuring ongoing and timely optimisation is delivered by the team and constantly proactively looking for both tactical and strategic optimisation opportunities​ 

• Take responsibility for the delivery of wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) and guide more junior team members in how this can be effectively achieved​ 

• Ensure adherence to all channel best practices for client within paid social, and contribute to the development of paid social best practice​ 

• Take ownership of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals, and manage the planning, execution & evaluation of tests with methodical accuracy​ 

• Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, with support being provided as required​ 

• Managing forecasting and launching new campaigns and initiatives​ 

• Keep abreast of large-scale developments across display, programmatic and paid search channels to maintain practitioner-level working knowledge of these (to complement expert paid social knowledge) in order to be able to manage juniors working across these channels​ 

• Take responsibility for the data integrity & compliance of your account, including working across different functions to troubleshoot data issues 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
• Strong written and verbal communication skills across all platforms​ 

• Expert organizational skills, great attention to detail​ 

• Concrete knowledge of all areas of digital marketing and media​ 

• Ability to implement and adhere to and meet deadlines and project manage multiple campaigns 

• Excellent client relationship and management skills​ 

• Proven problem-solving skills and ability to think outside of the box for creative solutions​ 

• Ability to lead and motivate team members in a positive light​ 

• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills​ 

• Motivational Manager leading by example while encouraging and coaching one or several juniors on the team​ 

• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress​ 

• gorustaidataanalyticsdesignmarketing