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Marketing & Tenders Specialist – Middle East Region

Cardinal HealthCardinal Health·Healthcare

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About the role

Marketing & Tenders Specialist – Middle East Region

At Cardinal Health, we aim to be a trusted partner, offering a broad range of innovative solutions that help our customers provide cost-efficient, more effective healthcare. Join our team of 50,000 humble partners striving each day to make healthcare more efficient, providers more effective, and patients as healthy as possible. We are currently looking to recruit a Marketing & Tenders Specialist, who is going to be based either in our Dubai or Riyadh office. You will be reporting to the General Manager of the Middle East Region. You will be responsible for, but not limited to, the following.

Essential Functions and Responsibilities

  • Identify growth opportunities, customer segments, threats, and competitive positioning; summarize findings into clear recommendations and briefs.

  • Collaborate with sales and product teams to support campaign planning and execution.

  • Conduct Market Assessment initiatives, including market sizing (TAM/SAM/SOM), PESTEL, SWOT, and analysis of market dynamics to guide portfolio and campaign decisions.

  • Supporting Product Demonstrations: Participate in workshops, events, and promotional activities to demonstrate product use and benefits.

  • Prepare and maintain customer-facing commercial proposal packages, including product positioning, value propositions, and required documentation aligned to customer requirements and internal policies.

  • Coordinate with distributors and partners to support commercial initiatives (e.g., NDAs, confirmations of interest, documentation alignment) and ensure smooth collaboration throughout the opportunity lifecycle.

  • Manage and update social media platforms while monitoring overall digital marketing performance (including SEO, PPC, email, and social channels).

  • Marketing Events & Activation Planning: support planning and execution of promotional events, workshops, and speaking engagements; track impact and follow-up actions with Sales.

  • Analyze marketing data (campaign performance, customer behavior, sales trends, Competitor Activities) using statistical tools and techniques.

  • Tender Management:

    • Conduct marketing activities: creating awareness and positioning the product with key stakeholders through targeted campaigns, educational content, and engagement initiatives.

    • Assists in preparation and/or review of tender documentation, packages comprising of instructions to bidders, contract form, General Terms Conditions, bid forms.

    • Maintain tender management tool for: Business analysis, quotes record, product performance and tender trend analysis and monitor competitor tender activities.

Qualifications and Experience

  • Bachelor’s degree in marketing, Business, Economics, Statistics, or a related field

  • 2–4 years of multinational organization (healthcare industry, ideally medical devices sector) experience in marketing

  • Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint)

  • Fair knowledge of local business practices and legal processes

  • Demonstrated ability to perform independently with minimal supervision

  • Fluency in spoken and written English and Arabic

  • Strong analytical skills and proficiency in tools like Excel, Google Analytics, Tableau, or Power BI

  • Ability to work under pressure and meet tight deadlines

The Company

Headquartered in Dublin, Ohio, Cardinal Health (NYSE: CAH) is a health care services company that improves the cost-effectiveness of healthcare. As the business behind healthcare, Cardinal Health helps pharmacies, hospitals and ambulatory care sites focus on patient care while reducing costs, improving efficiency and quality, and increasing profitability. Cardinal Health is an essential link in the healthcare supply chain, providing pharmaceuticals and medical products to more than 100,000 locations each day and is also the industry-leading direct-to-home medical supplies distributor. The company is a leading manufacturer of medical and surgical products, including gloves, surgical apparel and fluid management products. Ranked #15 on the Fortune 500, Cardinal Health employs more than 50,000 people worldwide. More information about the company may be found at www.cardinalhealth.com

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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Skills & Tags

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Aplyr's read

Cardinal Health, a key player in global healthcare, thrives on innovation and efficiency, attracting professionals from engineering to logistics who drive transformative health solutions.

Synthesized from recent postings & public sources

What's promising

  • Cardinal Health offers a wide range of roles, from engineering to logistics, indicating diverse career opportunities.
  • The company's global presence provides employees with international exposure and growth potential.
  • Investment in technology and innovation supports a forward-thinking work environment.

What to watch

  • The healthcare sector's regulatory environment may pose compliance challenges.
  • Operational complexity in a large company can slow decision-making processes.
  • Intense competition in healthcare services could impact market share and growth.

Why Cardinal Health

  • Cardinal Health's integrated approach combines healthcare services with product solutions.
  • The company has a strong focus on supply chain optimization in healthcare.
  • Its commitment to customized solutions sets it apart in addressing specific client needs.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Cardinal Health

Cardinal Health is a global, integrated healthcare services and products company that provides customized solutions for hospitals, healthcare systems, pharmacies, and manufacturers.

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