About the role

Aplyr's Quick Take

This role is about managing key accounts for Kraft Heinz in Santa Catarina, focusing on sales growth and relationship building with major retailers. You'll be negotiating high-level deals, analyzing market data, and executing business plans to maximize profitability. It's primarily an individual contributor role with a strategic focus.

Good fit

Ideal candidates have several years of experience in sales and account management, particularly in the food or consumer goods sectors. A data-driven mindset and strong negotiation skills are essential, along with familiarity with retail dynamics in the region.

Worth noting

The position emphasizes strategic planning and high-level negotiations, which may appeal to those looking for a challenging role. However, the requirement for advanced Excel skills and market analysis experience could be a barrier for some applicants.

Job Description

Objetivo:

Responsável pela gestão estratégica e comercial das Contas Chave (Key Accounts) no estado de Santa Catarina, com foco prioritário nos grupos Pereira (Fort Atacadista), Koch e Mundial Mix. O objetivo central é maximizar o volume de vendas, a rentabilidade e o market share das marcas Kraft Heinz e Hemmer através do desenvolvimento de Joint Business Plans (JBP) sólidos, negociações de alto nível e uma execução impecável no ponto de venda (PDV), garantindo a sustentabilidade do negócio e o fortalecimento do relacionamento com os clientes.

Responsabilidades:

Experiência com Cash & Carry (Atacarejo)
Gestão de JBP (Joint Business Plan)
Análise de Dados e Indicadores (KPIs)
Domínio de Ferramentas de Gestão
Elaborar previsões de vendas (forecast)
Conhecimento do Mercado de SC
Identificar novas oportunidades de negócio e crescimento dentro das contas

Requisitos:

Experiência em vendas e negociação com foco em grandes contas (segmento alimentar ou bens de consumo preferencialmente)
Conhecimento aprofundado do mercado de varejo (dinâmicas, canais, concorrência)
Experiência em desenvolvimento e execução de planos em contas estratégicas
Habilidade em análise de dados de mercado (Nielsen, scanntech, etc.) e performance de vendas
Conhecimento em gestão de orçamento e verbas comerciais
Domínio de pacote Office (Excel e Powerpoint avançados
Inglês será um diferencial
Formação superior completa em administração, marketing, economia e áreas correlatas

Location(s)

Santa Catarina, Brazil

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Aplyr's read

Kraft Heinz is a global food giant, attracting professionals passionate about iconic brands and innovative product development in the food and beverage industry.
Synthesized from recent postings & public sources

What's promising

•Kraft Heinz offers diverse career paths with roles in sales, R&D, and data science.
•The company is committed to innovation, evident in its investment in R&D roles.
•Kraft Heinz's global presence provides opportunities for international career growth.

What to watch

•Kraft Heinz has faced challenges with adapting to changing consumer preferences.
•The company has undergone significant restructuring, which can create uncertainty.
•There is pressure to balance cost-cutting with maintaining product quality.

Why Kraft Heinz

•Kraft Heinz is known for its portfolio of iconic brands like Heinz and Kraft.
•The company emphasizes data-driven decision-making in roles like category management.
•Kraft Heinz's commitment to sustainability is reflected in its product innovation strategies.

Aplyr’s read is generated by AI from public sources. Was it useful?