About the role

Aplyr's Quick Take

This role is about leading marketing and brand strategy for Dude Perfect, focusing on launching consumer products and optimizing audience engagement. It's a senior-level position that combines hands-on execution with strategic oversight, requiring a mix of operational skills and visionary thinking.

Good fit

Ideal candidates will have extensive experience in consumer product marketing and a strong background in digital media or entertainment. They should be comfortable with both strategic planning and tactical execution, thriving in a fast-paced, innovative environment.

Worth noting

The role emphasizes a blend of creativity and analytics, with a strong focus on leveraging AI in marketing operations. The company is looking for someone who can adapt quickly and manage diverse projects simultaneously, which may be challenging for those who prefer a more structured environment.

Senior Director, Marketing

About Us:
Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. As we continue to innovate and grow, we’re looking for a strategic marketing leader to join our team.

Position Overview:
We’re seeking a world-class leader to lead marketing, brand, and communications for one of the most influential YouTube-native media brands in the world. This role is responsible for scaling the business beyond content - launching and growing consumer products, brands, and audience-driven experiences powered by massive global reach. The candidate will blend consumer product marketing, creator economics, and modern marketing technology, translating audience engagement into durable, diversified growth streams. The ideal candidate will be equal parts builder and operator, comfortable in the weeds of a go-to-market campaign one hour and presenting a brand strategy to leadership the next.

Initial Responsibilities:

Product Launches & Performance Marketing

Lead go-to-market strategy for new consumer products, brands, and audience-driven experiences (physical, digital, and experiential)
Support product launches end-to-end, including positioning, pricing, demand forecasting, and launch execution
Support launch and scaling of new YouTube channels, content verticals, and IP-driven franchises, including positioning, audience strategy, and performance optimization
Translate audience insights into product-market fit, identifying unmet needs and high-conviction opportunities
Build and optimize acquisition funnels and across owned, earned, and paid channels
Define growth KPIs and design tracking systems across the full lifecycle (CAC, LTV, conversion, retention, repeat purchase)
Design experimentation frameworks for launches, offers, pricing, and messaging
Partner with product, ops, and creative teams to align roadmap, storytelling, and distribution
Apply an AI-forward lens to marketing operations, leveraging automation and intelligent tooling to maximize efficiency

Brand Management

Lead brand strategy for new formats, franchises, products, and spin-off channels
Define, evolve, and protect the channel’s brand positioning, voice, and narrative
Ensure consistent brand expression across YouTube, social platforms, websites, products, and IRL activations
Anticipate cultural trends, platform shifts, and audience expectations to keep the brand ahead of the curve
Guide creative direction in collaboration with content leadership to strengthen brand affinity and loyalty

Communications

Own public-facing communications and public relations strategy, including press, announcements, and reputation management
Lead creator, platform, and industry relationships to elevate visibility and influence
Oversee messaging for major launches, partnerships, and moments of cultural relevance
Partner with brand and legal teams on crisis communications and risk mitigation
Support shaping executive and creator thought leadership across media, speaking engagements, and digital platforms

Qualifications:

8-10+ years of senior marketing leadership experience within world-class, cross-functional marketing organizations and agencies
3+ years within high-growth, private companies strongly preferred
MBA a plus
Proven success launching and scaling consumer products or brands, preferably within creator-led, media, or DTC businesses
Deep understanding of audience-led growth and modern product marketing
Strong experience owning and scaling martech stacks and data-driven marketing systems
Demonstrated ability to lead cross-functional teams and complex launches
International go-to-market experience
Existing relationships with agencies, platforms, or strategic partners
Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
A proactive, low-ego team player who can seamlessly toggle between strategic thinking and operational detail
Results-oriented, gritty, resourceful, and organized team player with strong ethical standards
Passion for digital media, sports, and entertainment; familiarity with Dude Perfect content is a plus
Location: This position is located onsite at the Dude Perfect HQ in Frisco, TX (Dallas-Fort Worth Metroplex)

Skills & Tags

go ai data product design marketing

Aplyr's read

Dude Perfect is a dynamic entertainment brand where creativity meets sports, driven by a group of friends who redefine viral content with humor and skill.
Synthesized from recent postings & public sources

What's promising

•Dude Perfect has a massive global following, offering significant exposure for creative professionals.
•The company is at the forefront of digital media innovation, consistently pushing the envelope with unique content.
•Working with a close-knit team of creators can foster a collaborative and fun work environment.

What to watch

•The pressure to constantly innovate and produce viral content can be intense.
•Roles may require unconventional hours due to the nature of content creation and live events.
•Limited public information about long-term career growth and stability within the company.

Why Dude Perfect

•Dude Perfect's content uniquely blends sports, comedy, and entertainment, setting it apart from traditional media companies.
•The brand's origin as a group of friends showcases a genuine and relatable company culture.
•Their diverse content platforms offer varied opportunities for creative expression and skill development.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dude Perfect

Dude Perfect

dudeperfect.com

View company

Dude Perfect is a sports and entertainment brand known for its viral videos featuring trick shots, stunts, and comedy. The group consists of five friends who create engaging content across various platforms.